The American Automobile Timeline 1899-1970
The American Automobile 1899-1970
Multimedial Historical Collection
Page 13
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1948
Telephoto is born, television is on the rise... and cold-war too: the Soviets make their A-Bomb and the Americans begin to worry about it.
Automobiles begin to change their body-styles, for the first time since 1942. The "will be" fifties lines, begins to appear.
Cadillac and Oldsmobile introduce the industry's first high-compression V8 engines.
The Oldsmobile "Rocket" V-8 engine goes into production and the "Rocket-Era" begins.
Buick introduces the first torque converter-type automatic transmission, Dynaflow, offered in U.S. passenger cars.
This year the first mass-produced car to be manufactured in Australia, the Holden, is introduced by GM to specifically meet Australia's motoring needs. The car has more road clearance and is smaller and lighter than standard American cars.
GM resumes management control of Adam Opel AG on November 1, 1948.
General Motors Interamerica Corporation completes construction of new plant in Caracas. This is the first automotive plant in Venezuela.
GM and the UAW agree to a new U.S. contract with several innovations: elimination of annual economic negotiations with the union and introduction of the idea of longer-term contracts;
introduction of a new wage formula which provides for cost of living changes (COLA); an annual improvement factor (AIF) based on increased efficiency resulting from advancing technology.
The tail fins debut on Cadillacs, inspired by the new P-38 jet fighter.
"Dynaflow" automatic transmission is pioneered by Buick.
The 1948 Buicks carry on the same bodystyle as in the two previous years, but, there's one dead give-away in identification.
Buick also builds 12 prototype Holdens in 1948. The big selling Australian-made Holdens are powered by a six cylinder engine and look very much like a Morris Minor, with that strong pre-'48 styling theme.
Ford introduces its popular Pick-Up truck.
Hudson goes off to a good start by introducing an all-new Super Six in 1948, but it might be said that the car is too advanced for the marketplace. With unit body construction that Hudson sales brochures refer to as "Monobilt", the landmark Hudson Super Six sets the stage for today's automobiles, most of which use "unibody" designs.
Preston Tucker is charged with "fast-sell" tactics. While he is exonerated, it proves the end of his automobile.
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1948Building-a-Highway.mpeg
Available on DVD
Run time: 00:10:18 Audio/Visual: sound, B&W Quality # # # # #
Building a Highway (1948)
Producer: Encyclopaedia Britannica Films, Inc.
Demonstrates major steps in the construction of a two-lane highway. Illustrates such processes as clearing, cutting, scraping, and leveling the roadbed; assembling materials; mixing and dumping the concrete; and smoothing and finishing the surface. Pictures the completed highway open to traffic. Emphasizes the necessary skills involved in providing well-built safe highways for automotive traffic.
Lots of footage of big machines dumping concrete and ripping down trees for a better tomorrow.
Some good images of bulldozers tearing up land and overviews of highways.
1948chrysler-townandcountry1.mov
Available on DVD
Run Time: 00:00:48 Audio/Visual: silent, C Quality: # # #
Producer: Romano-Archives
A 1948 Chrysler Town&Country. Actual footage.
1948davis-divan-conc01.mov
Available on DVD
Run Time: 00:00:15 Audio/Visual: silent, C Quality: # #
Producer: unknown
A rare sequence of the 3-wheeled concept car Davis Divan.
1948ford-pu-qtvr-ext.mov
Available on CD
Audio/Visual: color Quality: # # # # #
Filetype: Quicktime VR movie
Producer: Romano-Archives
Virtual Reality image of the exterior of a 1948 Ford pick-up truck.
1948ford-pu-qtvr-int.mov
Available on CD
Audio/Visual: color Quality: # # # # #
Filetype: Quicktime VR movie
Producer: Romano-Archives
Virtual Reality image of the interior of a 1948 Ford pick-up truck.
1948ford-trucks-first-ad.mov
Available on DVD
Run Time: 00:00:20 Audio/Visual: sound, B&W Quality: # #
Producer: Ford Motor Company
The first tv ad of the 1948 Ford new line of trucks.
1948million_dollar_weekend.mp4
Available on DVD
Run Time: 01:12:04 Audio/Visual: Sound, B&W Quality: # # #
Million Dollar Weekend (1948)
Director: Gene Raymond
Production Company: Masque Productions
A guy runs away with a million bucks (a LOT more money back in 1948 than now)... Some nice footage showing beautiful old cars and passenger planes.
1948FuturamicOlsmobile-ad.mpeg
Available on DVD
Run Time: 00:03:28 Audio/Visual: sound, B&W Quality: # # # # #
Oldsmobile Presents: Futuramic Design (1948)
Sponsor: Oldsmobile Division, General Motors Corporation
Producer: Handy (Jam) Organization
Theater advertisements for the first all-new automobile to be placed on the market after World War II, the Oldsmobile Futuramic.
Ad for the 1948 “Futuramic” Oldsmobile that stress its “modern, postwar design.” The car features the “hydromatic drive,” i.e., an automatic transmission. The emphasis on the car’s “postwar design” shows Americans' desire to put the Depression and World War II behind them. The film has shots of new homes—the veterans had a little money in their pockets and were buying newly built homes in the suburbs, courtesy of the G.I. Bill. The “hydromatic” drive must have seemed magical—the film even has a cameraman perch on the back of a convertible filming a woman driving, so we can see that she keeps both hands on the wheel. America was the Futuramic place to be.
Click HERE to watch this video on videoclick.com
1948GoingPlaces.mpeg
Available on DVD
Run Time: 00:11:00 Audio/Visual: sound, C Quality: # #
Going Places (1948)
Production Company: Sutherland (John) Productions, Inc.
Very smooth and entertaining look at the urban sprawl problem. And, in an interesting comparison to 'Give Yourself The Green Light', this film advocates more public transit as being the more feasible option (which is so true). Quite an entertaining beginning, with how traffic all got started, and where we are today. The film suggests more busses, cable cars and subways as viable options of moving people around. This film is FILLED with great camera angles (watch how a cable car turns and misses the camera by THIS much).
1948WhenYouAreAPedestrian.mpeg
Available on DVD
Run Time: 00:09:55 Audio/Visual: sound, B&W Quality: # # # # #
When You Are a Pedestrian (1948)
Sponsor: N/A
Producer: Progressive Pictures
Pedestrians and motorists share the responsibility for accident prevention. Filmed on the streets and sidewalks of Oakland, California, and on a tabletop with model cars and dolls representing pedestrians.
1948LetsGoToTheMovies.mpeg
Available on DVD
Run time: 00:09:10 Audio/Visual: sound, B&W Quality # # # # #
Let's Go to the Movies (1948)
Production Company: RKO Radio Pictures, Inc
An overall picture of the background, development and technical advances made by the motion picture industry through the years. Includes Charlie Chaplin, Mary Pickford, Al Jolson, John Barrymore and others. Many automobile related sequences.
1948UnfinishedBusiness.mpg
Available on DVD
Run time: 00:19:40 Audio/Visual: sound, B&W Quality # # # #
Unfinished Business (1948)
Producer: Handy (Jam) Organization
Postwar Issues relaterd film . Many rrare automobile shots.
1948JeepAD-part-Universal.mov
Available on DVD
Run time: 00:00:27 Audio/Visual: sound, B&W Quality # #
Producer: Kaiser-Jeep
Excerpt from a Jeep promotional movie.
1948JeepAD-part-Wagon.mov
Available on DVD
Run time: 00:00:38 Audio/Visual: sound, B&W Quality # #
Producer: Kaiser-Jeep
Excerpt from a Jeep promotional movie.
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The American Automobile Timeline 1899-1970 - Multimedial Historical Collection (Over 1200 files)
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