The American Automobile Timeline 1899-1970
The American Automobile 1899-1970
Multimedial Historical Collection
Page 10
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1937-1938
The Golden Gate bridge is opened with a big parade in San Francisco.
On February 11, 1937 the sit-down strikes end with GM's recognition of the United Auto Workers (UAW) as having the right to represent workers who are union members.
At the beginning of the year a test laboratory is set up by GM in Phoenix, Arizona, so that heat, dust, and high-altitude tests can be conducted year around.
In 1937 Pontiac introduces the industry's first column-mounted gearshift.
Also this year GM Export Company changes its name to the Foreign Distributors Division.
Winton Engine Manufacturing Corporation becames GM Cleveland Diesel Engine Division.
Detroit Diesel Engine Division is also organized by GM for production of small diesel engines.
Linden Division, Linden, NJ, is established by GM to assemble Buicks, Oldsmobiles and Pontiacs closer to the points of sale in the eastern U.S.
1937 and 1938 are to Buick what 1932 was to Ford. These two years are often considered Buick's best by restorers and rodders alike. Clamshell fenders have more to them at the rear of the wheels, as they slope down, gracefully rounding off and dropping to the running boards. Buick's headlights nestled between the fenders and hood while the grille angle and curve to the bars giving Buicks a high priced look. Chrome vents runs down the hood side and bumpers have a rib in their center, running horizontally. All convertible buick's tops fold down into the package tray, eliminating the cluttery look which soft tops had been noted for. Despite this, Buick open cars are meeting their demise as three and five window coupes are increasing in popularity. Front and rear stabilizer bars are incorporated into the Buick's 1937 suspension system.
1937 Jan. 18: Ford builds its 25-millionth car.
The 1937 Lincoln Touring Cabriolet has a body by Brunn and is powered by a 414-cubic-inch 150-hp V-12 engine. It cost $8,915 in this Depression year.
1937: the Lincoln Tunnel's first tube open to traffic.
Drive-up banking begin in Los Angeles.
Tubeless tires are introduced.
The 1937 Cord 812 is one of the most technically innovative cars of its time, with front-wheel drive, retractable headlights and aircraft-style levers controlling throttle, choke and lighting.
During the year supercharged engines are added to the Cord Model 812 line.
Right after the Cord 812 Supercharged Hardtop Coupe is introduced, E.L. Cord sells a financially depleted Cord Corporation to New York financiers.
In 1938 General Motors Overseas Operations (GMOO) is established, encompassing all vehicle manufacturing and marketing outside the U.S. and Canada. Headquarters are in New York City and will remain there until 1978.
During this year GM sales outside the U.S. and Canada exceed 350,000 vehicles.
Also in 1938 GMC introduces it's pick-up T-14.
The 1938 Buick's styling is very similar to the previous year's one. The change is in the reduction of the number of grille bars, therefore they are spaced farther apart. Dynaflash Eights supplies the go for the amazingly fast Buicks, the most powerful of which is the 248 cubic inch block, cranking out 141 horses at 3,600 rpms.
This year coils replace the leafs in the rear as Buick's styling became even sharper.
1938 Oct. 6: Mercury line introduced by Ford.
In the German Ford plants at Cologne, a car is built every three minutes. The plant operates at full capacity for the first time this year.
Chrysler continues to expand its operations by establishing Chrysler de Mexico in 1938 as an importer and distributor of Chrysler products. Subsequently, the Company will be an assembler and later a manufacturer of power trains.
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1937-38ChryslerCars.mov
Available on DVD
Run Time: 00:01:50 Audio/Visual: sound, C Quality: # # #
Producer: Romano-Archives
Slideshow. 1937-38 Chrysler cars images.
1937-38FordsAndLincolns.mov
Available on DVD
Run Time: 00:02:13 Audio/Visual: sound, C Quality: # # #
Producer: Romano-Archives
Slideshow. 1937-38 Ford and Lincoln cars images.
1937amelia-earhart-parade.mov
Available on DVD
Run Time: 00:00:17 Audio/Visual: sound, B&W Quality: # # #
Producer: Pathe News
Epoca newsreel. Lady aviator Amelia Earhart's parade in NYC.
1937ARideForCindarella.mpeg
Available on DVD
Run Time: 00:10:50 Audio/Visual: sound, C Quality: # # # # #
A Ride for Cinderella (1937)
Sponsor: Chevrolet Division, General Motors Corporation
Producer: Handy (Jam) Organization
GM carrtoon advertising fo Chevrolet cars.
1937ChevroletLeaderNews0301.mpeg
Available on DVD
Run Time: 00:09:12 Audio/Visual: sound, B&W Quality: # # # # #
Sponsor: Chevrolet Division, General Motors Corporation
Producer: Handy (Jam) Organization
Description and shotlist of this film are available upon request.
1937ChevroletLeaderNews0302.mpeg
Available on DVD
Run Time: 00:08:05 Audio/Visual: sound, B&W Quality: # # # # #
Sponsor: Chevrolet Division, General Motors Corporation
Producer: Handy (Jam) Organization
Description and shotlist of this film are available upon request.
1937ChevroletLeaderNews0303.mpeg
Available on DVD
Run Time: 00:08:27 Audio/Visual: sound, B&W Quality: # # # # #
Sponsor: Chevrolet Division, General Motors Corporation
Producer: Handy (Jam) Organization
Description and shotlist of this film are available upon request.
1937ChevroletLeaderNews0304.mpeg
Available on DVD
Run Time: 00:06:17 Audio/Visual: sound, B&W Quality: # # # # #
Sponsor: Chevrolet Division, General Motors Corporation
Producer: Handy (Jam) Organization
Description and shotlist of this film are available upon request.
1937ConqueringRoads.mpg
Available on DVD
Run Time: 00:08:48 Audio/Visual: sound, B&W Quality: # # # # #
Conquering Roads (1937)
Sponsor: Chevrolet Division, General Motors Corporation
Producer: Handy (Jam) Organization
Another Jam Handy's film on Chevrolet cars.
1937curb-service.mov
Available on DVD
Run Time: 00:00:10 Audio/Visual: sound, B&W Quality: # # #
Producer: unknown
Early samples of curb-service.
1937FreeAir.mpeg
Available on DVD
Run Time: 00:09:38 Audio/Visual: sound, B&W Quality: # # # # #
Free Air (1937)
Sponsor: Chevrolet Division, General Motors Corporation
Producer: Handy (Jam) Organization
Another Jam Handy's film on Chevrolet cars.
1937FromDawnToSunset.mpeg
Available on DVD
Run Time: 00:24:56 Audio/Visual: sound, B&W Quality: # # # # #
From Dawn to Sunset (1937)
Sponsor: Chevrolet Division, General Motors Corporation
Producer: Handy (Jam) Organization
Another Jam Handy's film on Chevrolet cars.
1937goldengate-bridge-open-mu.mov
Available on DVD
Run Time: 00:00:33 Audio/Visual: silent, B&W Quality: # # #
Producer: unknown
Footage about the 1937 Golden Gate Bridge opening in San Francisco.
1937HelpingYouSell.mpeg
Available on DVD
Run Time: 00:09:04 Audio/Visual: sound, B&W Quality: # # # # #
Helping You Sell (1937)
Sponsor: Chevrolet Division, General Motors Corporation
Producer: Handy (Jam) Organization
Another Jam Handy's film on Chevrolet cars.
1937ItHappenedInMayfair.mpeg
Available on DVD
Run Time: 00:17:09 Audio/Visual: sound, B&W Quality: # # # # #
It Happened in Mayfair (1937)
Sponsor: Mayfair Business Men's Association
Producer: Cooper (Edwin) Productions
Description and shotlist of this film are available upon request.
1937JustASpark.mpeg
Available on DVD
Run Time: 00:09:02 Audio/Visual: sound, B&W Quality: # # # # #
Just a Spark (1937)
Sponsor: Chevrolet Division, General Motors Corporation
Producer: Handy (Jam) Organization
Jam Handy's film on Chevrolet cars.
1937PeopleOfTheCumberland.MOV
Available on DVD
Run Time: 00:20:53 Audio/Visual: sound, B&W Quality: # # #
PeopleOfTheCumberland (1937)
Frontier Films Production
Directed by Sidney Meyers ("Robert Stebbins") and Jay Leyda ("Eugene Hill")
Assisted by Elia Kazan and William Watts
Photography by Ralph Steiner
Narrated by Richard Blaine
Sound Editing by Helen Van Dongen
Commentary by Erskine Caldwell [Assisted by Ben Maddow ("David Wolff")]
Music by Alex North
Choral arrangements and introductory music by Earl Robinson
Conducted by Elie Siegmeister
Infos about this movie are available on its IMDB page.
1937PreciselySo.mpeg
Available on DVD
Run Time: 00:19:10 Audio/Visual: sound, B&W Quality: # # # # #
Precisely So (1937)
Sponsor: Chevrolet Division, General Motors Corporation
Producer: Handy (Jam) Organization
Jam Handy's film on Chevrolet cars.
1937presidential-packard.mov
Available on DVD
Run Time: 00:00:15 Audio/Visual: silent, C Quality: # # #
Producer: Romano-Archives
A 1937 Packard, once used by President Roosevelt.. Actual footage. Filmed at a historic-cars auction.
1937SafetyPatrol.mpeg
Available on DVD
Run Time: 00:09:23 Audio/Visual: sound, B&W Quality: # # # # #
Safety Patrol (1937)
Sponsor: Chevrolet Division, General Motors Corporation
Producer: Handy (Jam) Organization
Jam Handy's film on Chevrolet cars.
1937SeeingGreen.mpeg
Available on DVD
Run Time: 00:09:04 Audio/Visual: sound,B&W/C Quality: # # # # #
Seeing Green (1937)
Sponsor: Chevrolet Division, General Motors Corporation
Producer: Handy (Jam) Organization
Jam Handy's film on Chevrolet cars.
1937SpotNews.mpg
Available on DVD
Run Time: 00:09:15 Audio/Visual: sound, B&W Quality: # # # #
Spot News (1937)
Sponsor: Chevrolet Division, General Motors Corporation
Producer: Handy (Jam) Organization
Jam Handy's film on Chevrolet cars.
1937StreetOfMemory.mpg
Available on DVD
Run Time: 00:08:43 Audio/Visual: sound, C Quality: # # # #
A Street of Memory (1937)
Sponsor: N/A
Producer: Pizor (William M. )
Amateur color film.
1937TheOtherFellow.mpeg
Available on DVD
Run Time: 00:08:14 Audio/Visual: sound, B&W Quality: # # # # #
The Other Fellow (1937)
Sponsor: Chevrolet Division, General Motors Corporation
Producer: Handy (Jam) Organization
Jam Handy's film on Chevrolet cars with comedian Edgar Kennedy.
1938AllInOne.mpeg
Available on DVD
Run Time: 00:10:41 Audio/Visual: sound, B&W Quality: # # # # #
All in One (1938)
Sponsor: Chevrolet Division, General Motors Corporation
Producer: Handy (Jam) Organization
Jam Handy's film on Chevrolet cars.
1938BackOfTheMike.mpg
Available on DVD
Run Time: 00:09:15 Audio/Visual: sound, B&W Quality: # # # #
Back of the Mike (1938)
Sponsor: Chevrolet Division, General Motors Corporation
Producer: Handy (Jam) Organization
Jam Handy's film on Chevrolet cars.
1938BrittonSouthDakota-1.mpg
Available on DVD
Run time: 00:19:09 Audio/Visual: silent, B&W Quality # # # # #
Description and shotlist of this film are available upon request.
1938BrittonSouthDakota-2.mpg Available on DVD
Run time: 00:20:11 Audio/Visual: silent, B&W Quality # # # # #
1938BrittonSouthDakota-3.mpg Available on DVD
Run time: 00:14:13 Audio/Visual: silent, B&W Quality # # # # #
1938BrittonSouthDakota-4.mpg Available on DVD
Run time: 00:16:45 Audio/Visual: silent, B&W Quality # # # # #
1938BrittonSouthDakota-5.mpg Available on DVD
Run time: 00:16:07 Audio/Visual: silent, B&W Quality # # # # #
1938BrittonSouthDakota-6.mpg Available on DVD
Run time: 00:19:32 Audio/Visual: silent, B&W Quality # # # # #
1938BrittonSouthDakota-7.mpg Available on DVD
Run time: 00:17:08 Audio/Visual: silent, B&W Quality # # # # #
1938BrittonSouthDakota-8.mpg Available on DVD
Run time: 00:14:10 Audio/Visual: silent, B&W Quality # # # # #
1938BrittonSouthDakota-9.mpg Available on DVD
Run time: 00:16:06 Audio/Visual: silent, B&W Quality # # # # #
296 1938BrittonSouthDakota-10.mpg Available on DVD
Run time: 00:09:13 Audio/Visual: silent, B&W Quality # # # # #
[Amateur films: Ivan Besse collection: Britton, South Dakota 1938-39] (10 Reels)
Producer: Besse (Ivan)
Daily life in a South Dakota town during the Great Depression, shot by Ivan Besse. (10 Reels)
1938Buick-videoDescription.WMV
Available on DVD
Run Time: 00:01:25 Audio/Visual: sound, C Quality: # # #
Producer: Romano-Archives
Video description of a 1938 Buick.
1938campbell-land-speed-1.mov
Available on DVD
Run Time: 00:00:18 Audio/Visual: sound, B&W Quality: # # #
Producer: unknown
Footage from Daytona Beach. Campbell tries to break the land-speed world record.
1938campbell-land-speed-3.mov
Available on DVD
Run Time: 00:00:37 Audio/Visual: sound, B&W Quality: # # # #
Producer: unknown
Footage from Daytona Beach. Campbell tries to break the land-speed world record.
1938ChevroletLeaderNews0401.mpeg
Available on DVD
Run Time: 00:07:29 Audio/Visual: sound, B&W Quality: # # # # #
Sponsor: Chevrolet Division, General Motors Corporation
Producer: Handy (Jam) Organization
Description and shotlist of this film are available upon request.
1938ChevroletLeaderNews0402.mpg
Available on DVD
Run Time: 00:08:19 Audio/Visual: sound, B&W Quality: # # # # #
Sponsor: Chevrolet Division, General Motors Corporation
Producer: Handy (Jam) Organization
Description and shotlist of this film are available upon request.
1938ChevroletLeaderNews0403.mpg
Available on DVD
Run Time: 00:09:29 Audio/Visual: sound, B&W Quality: # # # # #
Sponsor: Chevrolet Division, General Motors Corporation
Producer: Handy (Jam) Organization
Description and shotlist of this film are available upon request.
1938chevy-bw-epoca.mov
Available on DVD
Run Time: 00:00:38 Audio/Visual: silent, B&W Quality: # # # # #
Sponsor: Chevrolet Division, General Motors Corporation
Producer: Handy (Jam) Organization
Fragment of a Chevrolet sponsored movie showing a 1938 Chevrolet running on paved roads.
1938Chevy-epocaFilmBW.mov
Available on DVD
Run Time: 00:00:17 Audio/Visual: silent, B&W Quality: # # # # #
Sponsor: Chevrolet Division, General Motors Corporation
Producer: Handy (Jam) Organization
Fragment of a Chevrolet sponsored movie showing a 1938 Chevrolet running on paved roads.
1938DeSotoRadioAdGrouchoMarx.mp3 Available on CD
Run Time: 00:00:05 Audio/Visual: sound Quality: # # # #
Filetype: Mp3 Filesize: 48 KB
Producer: Chrysler Co.
1938 De Soto radio ad featuring Groucho Marx.
1938Extra-Esso-screen-ad.mpg
Available on DVD
Run Time: 00:01:00 Audio/Visual: sound, B&W Quality: # # # # #
Sponsor: Esso Standard Oil Company
Producer: Unknown
Part-animated screen ad for Esso "Extra" gasoline.
1938Firestone-shops.mov
Available on DVD
Run Time: 00:00:37 Audio/Visual: sound, B&W/C Quality: # # #
The role of Firestone shops in US automotive history.
1938KnightsOnTheHighway.mpeg
Available on DVD
Run Time: 00:08:55 Audio/Visual: sound, B&W Quality: # # # # #
Knights on the Highway (1938)
Sponsor: Chevrolet Division, General Motors Corporation
Producer: Handy (Jam) Organization
Jam Handy's film on Chevrolet cars.
1938New York555.rm
Available on DVD
Run Time: 00:00:48 Audio/Visual: silent, B&W Quality: # #
Producer: unknown
Footage of 1938 NYC streets.
1938newsreel-Snite-iron-lung.mov
Available on DVD
Run Time: 00:00:45 Audio/Visual: sound, B&W Quality: # # #
Producer: Universal Newsreel
Arlington Heights, Ill. Fred Snite, Jr. (the poor guy had to live his life in an jron-lung) sees races by periscope from inside his new trailer .
1938OldCarSharingPrankster-b.mov
Available on DVD
Run Time: 00:00:08 Audio/Visual: silent, B&W Quality: # # #
Producer: unknown
A guy put inside his car some decoy puppets, to ride undisturbed on the car-sharing reserved lane.
1938OverTheWaves.mpeg
Available on DVD
Run Time: 00:09:19 Audio/Visual: sound, B&W Quality: # # # # #
Over the Waves (1938)
Sponsor: Chevrolet Division, General Motors Corporation
Producer: Handy (Jam) Organization
Jam Handy's film on Chevrolet cars.
1938packard-mayfair001.mov
Available on DVD
Run Time: 00:00:30 Audio/Visual: silent, C Quality: # # #
Producer: Romano-Archives
A 1938 Packard Mayfair. Actual footage.
1938Peg-LegPedro.mpeg
Available on DVD
Run Time: 00:09:17 Audio/Visual: sound, C Quality: # # # # #
Peg-Leg Pedro (1938)
Sponsor: Chevrolet Division, General Motors Corporation
Producer: Handy (Jam) Organization
Chevrolet advertising cartoon in Technicolor.
1938stunt-dancers-newsreel.mov
Available on DVD
Run Time: 00:00:40 Audio/Visual: sound, B&W Quality: # # #
Producer: unknown
A couple of stunt-dancers dance on the edge of a high building. Parked cars are visible down below.
1938ToughFriends.mpeg
Available on DVD
Run Time: 00:10:36 Audio/Visual: sound, B&W Quality: # # # # #
Tough Friends (1938)
Sponsor: Chevrolet Division, General Motors Corporation
Producer: Handy (Jam) Organization
How steel and steel alloys make the modern automobile safer and more durable.
1938TrueExperienceOfOHSewell.mpeg
Available on DVD
Run Time: 00:01:19 Audio/Visual: sound, B&W Quality: # # # # #
The True Experience of Officer Harold Sewell (1938)
Sponsor: National Carbon Co. (Eveready Batteries)
Producer: Unknown
Ad for Eveready batteries.
1938ParkConscious.mpg
Available on DVD
Run Time: 00:07:41 Audio/Visual: sound, B&W Quality: # # # #
Park Conscious (1938)
Producer: U.S. Department of the Interior
Film about the state parks in Minnesota.Interesting cars and people sequences..
1937TheTopperBuick.mp4
Available on DVD
Run Time: 00:09:28 Audio/Visual: sound, B&W Quality: # # # #
Topper (1937) (Excerpt)
Producer: Hal Roach
Infos about this movie are available on its IMDB page.
1938WhiteSands.mp4
Available on DVD
Run Time: 00:08:55 Audio/Visual: sound, B&W Quality: # # # #
White Sands (1938)
Producer: U.S. Department of the Interior
Nice shots of sand-surfing... with a table, a car and a rope!
1937Topper.mp4
Available on DVD
Run Time: 01:37:17 Audio/Visual: sound, B&W Quality: # # # # #
Topper (1937)
Producer: Hal Roach
Infos about this movie are available on its IMDB page.
1938YoungInHeart.mp4
Available on DVD
Run Time: 01:31:25 Audio/Visual: sound, B&W Quality: # # # # #
The Young in Heart (1938)
Director: Richard Wallace
Production Company: Selznick International Pictures
This is the complete movie, starring Paulette Goddard and Douglas Fairbanks, Jr. and featuring the concept car Phantom Corsair, here presented as the "Flying Wombat".
1938The FlyingWombat.mp4
Available on DVD
Run Time: 00:03:50 Audio/Visual: sound, B&W Quality: # # # # #
The Young in Heart (1938) (Excerpt)
Director: Richard Wallace
Production Company: Selznick International Pictures
A compilation of sequences from the movie "The Young in Heart", featuring the concept car Phantom Corsair, here presented as the "Flying Wombat".
Click HERE to watch this video on YouTube
1937StudebakerhampionAdSC01.mp4
Available on DVD
Run Time: 00:02:48 Audio/Visual: sound, B&W Quality: # # # # #
Producer: Studebaker
1937 Studebaker heatrical ad.
1938StudebakerhampionAdSC01.mp4
Available on DVD
Run Time: 00:08:04 Audio/Visual: sound, B&W Quality: # # # # #
Crowning Achievement (1938)
Producer: Studebaker
1938 Studebaker heatrical ad.
1938StudebakerhampionAdSC02.mp4
Available on DVD
Run Time: 00:02:53 Audio/Visual: sound, B&W Quality: # # # # #
Producer: Studebaker
1938 Studebaker heatrical ad (fragment).
1938StudebakerhampionAdSC03.mp4
Available on DVD
Run Time: 00:02:51 Audio/Visual: sound, B&W Quality: # # # # #
Producer: Studebaker
1938 Studebaker heatrical ad (fragment).
1938FordHarvestOfTheYearSC.mp4
Available on DVD
Run Time: 00:20:02 Audio/Visual: sound, B&W Quality: # # # # #
Producer: Ford
1938 Ford theatrical ad.
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The American Automobile Timeline 1899-1970 - Multimedial Historical Collection (Over 1200 files)
We do provide duplicates of the multimedial files of the Collection on a customized DVD-ROM. (1)
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