Tips for successful pay-per-click bidding strategies dmnews.com
With keyword prices on the rise and competition for popular terms steadily increasing, advanced pay-per-click (PPC) bidding strategies can make the difference between a campaign that performs at optimal level or one that underperforms. Evaluating bidding strategies in three main areas – choosing a match method, refining keyword lists and setting opposite bid amounts – can boost campaign
Click Forensics & Focus on Affiliate Click Fraud Search Engine Journal
Click Forensics updated its enterprise-class click fraud detection service, Click Forensics 4.5 for Enterprise, which includes new features that allow advertisers for the first time to distinguish the click fraud rates of pay-per-click (PPC) campaigns that run on search engine sites and their affiliate properties, allowing them to adjust their campaign spending to maximize return []
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SmartSearch Marketing Launches Pre- and Post-Click Search Marketing Campaign Management Services SYS-CON Media
SmartSearch Marketing, a full-service search engine marketing agency specializing in consumer and business-to-business markets, today unveiled its new Search Lifecycle Management services for b-to-b customers. By merging SmartSearch's traditional Pre-Click Campaign Management Services with enhanced Post-Click Services, the new offering improves conversion rates, automatically transfers
'Click fraud' threatens future of Web ads St. Petersburg Times
Thousands of people around the world receive e-mailed lists of Web sites every day to click on for cash. Operators of these fast-growing "pay to read" networks and similar "pay to click" rings say they provide a genuine audience for advertisers, but Internet fraud experts disagree.
Think Partnership Unveils ValidClick DirectAdsTM, a Click Fraud Protected Pay-Per-Click Advertising Solution Business Wire via Yahoo! Finance
CLEARWATER, Fla.----Think Partnership, Inc. , an international leader in interactive performance-based marketing and related Internet technologies, has released ValidClick DirectAds, an advanced private-label pay-per-click platform.
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SmartSearch Marketing debuts pre- and post-click campaign management services BtoBOnline.com
New York—SmartSearch Marketing, a search engine marketing agency in Boulder, Colo, launched combined pre- and post-click campaign management services at ad:tech New York on Monday. Dubbed Search Lifecycle Management, the new automated service is designed specifically for b-to-b customers by merging SmartSearch’s preclick campaign management services with enhanced post-click services. It will
Mastering pay-per-click search engine marketing Pandia
Pandia takes a look at pay-per-click text ad promotion and a book on PPC search engine marketing.

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