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Gradualmente l’uso delle suggestive etichette degli alberghi scomparve intorno al 1960. Soltanto  ancora resiste la pubblicità diffusa attraverso le cartoline pubblicitarie o qualche etichetta autoadesiva.  Nel 1950/1960, nacque il moderno depliant informativo  e viaggiare divenne un fenomeno di massa che impose bagagli più leggeri , spesso valigie firmate da noti stilisti.

The first hotel labels, used to properly label the luggage, were used at the end of 1800, but became popular and appreciated in the period 1910-1950. Hotel label s were printed in cromolitography,
With up to 12 different colors in shapes as different as reptangular (8x10 cm.2), square (side 12 cm), circular, triangular and ellipsoidal. The hotel or some monuments were reproduced in the card.
A view of the tourist resort was often reproduced on the landscape. The hotel label anticipates the modern flyer and printed and tv. commercials.


It is interesting to note that the first national tourist office was funded in Italy in 1919.


Slowly, the use of the suggestive hotel label s faded away. For a while, the use of hotel postcards survived. In 1950/1960 the modern flyer was created and traveling became a collective phenomenon, requiring lighter luggage. Distinctions between travelers were achieved traveling with luggage designed by famous stylists.