Shane: No Adwords Ads? Pay-per-click PPC Search Engine Advertising
or keywords that no one's bidding on, you're not going to find much success with Google. It's pretty saturated with keywords and their new Quality Score often forces you pay a significant amount per click even if no one else is bidding
jehochman: Interesting News From Adwords Pay-per-click PPC
using the same evaluation process as we do for search. it is that leads you to explore and do business with a site rather than simply click the "Back" button. As before, click through rate continues to affect ad positioning
Shane: No Adwords Ads? Pay-per-click PPC Search Engine Advertising
Definitely. That's why I was careful to avoid absolute terms. There are definitely opportunities, but they're generally fewer and further between than with other PPC services
jehochman: No Adwords Ads? Pay-per-click PPC Search Engine
I think we need to be careful not to over generalize. It really depends on the quality of the landing page. There are lots of cheap clicks to be had, but it's really necessary to test and see what works and what doesn't
jehochman: No Adwords Ads? Pay-per-click PPC Search Engine
Don't think too much about what should work. Instead, test to find out what actually does work. The keyword tool in Adwords can analyze your page and give a recommended keyword list. You then scan and select the ones you want.
subscriber: No Adwords Ads? Pay-per-click PPC Search Engine
Well it might not entirely a bad strategy after all: if you use problem statement in your keywords (ie: how to + kw) and include the price in your AD the conversion should be accettable. That's debatable but I guess the question was:
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