Turn to Launch Hybrid CPA Ad Network
The Turn network is taking an approach that mixes cost-per-action (CPA) bidding and analysis of 60 contextual, behavioral, demographic and performance factors in determining which ads to serve and when. The company intends to do all the
Comment on Turn to Launch Hybrid CPA Ad Network by TJ Crowder
If 90% of those were on Site A, but the user ultimately clicks the ad on Site B, CPM rewards the site doing the bulk of the work where as CPA just rewards the site where the final click occurred. And yet, advertisers need some way of
Comment on Turn to Launch Hybrid CPA Ad Network by wyatt
First of all CPA is not advertising, they are two different things right? CPA takes creativity out of the most creative industry in the world. CPA is a switch Google has hinted at turning on, and I imagine their distribution would
Hybrid CPA Network "Turn" Launches
I'm thrilled that CPA advertising is finally starting to hit a little more "mainstream" with guys like this and Jellyfish. For so many years I've felt that innovation has only been coming from inside our industry with very few new
Turn, a new CPA-based search ad firm, gets funding
Seattle-based Turn, a CPA-based search advertising firm gets funding to compete with the mammoth Google AdWords. read more
Comment on Turn to Launch Hybrid CPA Ad Network by George
Well, AdSense has lately been having a problem with not having enough publishers to place all of its ads, so might be a good market for a more effective advertising solution. Best of luck to Turn - I’d love to see a few more advertising
Turn to Launch Hybrid CPA Ad Network
It combines Cost Per Action bidding with a wide range of user, site and ad performance analytics. The company calls itself the world’s first automatic targeting, bidded CPA ad network.I often write that new ad networks
Comment on Turn to Launch Hybrid CPA Ad Network by Gabe
What would really help is:. 1. An few examples of sites running their ads. Are there any? 2. A concise, clear, and specific description of the key difference(s) vs. AdSense. Really short
How to Know if You Need a CPA
Three things you need a CPA for and two you don't
Comment on Turn to Launch Hybrid CPA Ad Network by Turn.com Hopes
[…] Via John Battelle. Techcrunch adds their thoughts. […

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