Tips for successful pay-per-click bidding strategies dmnews.com
With keyword prices on the rise and competition for popular terms steadily increasing, advanced pay-per-click (PPC) bidding strategies can make the difference between a campaign that performs at optimal level or one that underperforms. Evaluating bidding strategies in three main areas – choosing a match method, refining keyword lists and setting opposite bid amounts – can boost campaign
Think Partnership Unveils ValidClick DirectAdsTM, a Click Fraud Protected Pay-Per-Click Advertising Solution Business Wire via Yahoo! Finance
CLEARWATER, Fla.----Think Partnership, Inc. , an international leader in interactive performance-based marketing and related Internet technologies, has released ValidClick DirectAds, an advanced private-label pay-per-click platform.
Mastering pay-per-click search engine marketing Pandia
Pandia takes a look at pay-per-click text ad promotion and a book on PPC search engine marketing.
Click Forensics & Focus on Affiliate Click Fraud Search Engine Journal
Click Forensics updated its enterprise-class click fraud detection service, Click Forensics 4.5 for Enterprise, which includes new features that allow advertisers for the first time to distinguish the click fraud rates of pay-per-click (PPC) campaigns that run on search engine sites and their affiliate properties, allowing them to adjust their campaign spending to maximize return []
'Click fraud' threatens future of Web ads St. Petersburg Times
Thousands of people around the world receive e-mailed lists of Web sites every day to click on for cash. Operators of these fast-growing "pay to read" networks and similar "pay to click" rings say they provide a genuine audience for advertisers, but Internet fraud experts disagree.
Amerigroup Must Pay At Least $144M After Jury Found HMO Systematically Avoided Enrolling Pregnant Women Medical News Today
A federal jury in Chicago on Monday ordered Virginia-based health insurer Amerigroup, which had operated Medicaid managed care plans in Illinois, to pay $48 million in damages -- an amount that will triple to $144 million under the federal False Claims Act -- for discrimination against pregnant wom [click link for full article]
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Pay-For-Performance Incentives Adopted By Half Of US HMOs, But Use Depends On Health Plan Type, Physician Payment Medical News Today
More than half of the nation's HMOs used pay-for-performance programs in their contracts with doctors and hospitals in 2005, according to a new study supported by HHS' Agency for Healthcare Research and Quality. [click link for full article]
Amazon.com’s Clickriver Pay-Per-Click Search Advertising Search Engine Journal
Amazon.com’s A9 Search division has finally launched a service which is sure to catch the eyes of the search engine marketing world, Clickriver. Clickriver is a pay-per-click search engine advertising service which will let advertisers purchase sponsored search links directly through Amazon.com. Like Google AdWords, Microsoft adCenter & Yahoo Publisher Network, Clickriver ads will be shown []
SmartSearch Marketing Launches Pre- and Post-Click Search Marketing Campaign Management Services SYS-CON Media
SmartSearch Marketing, a full-service search engine marketing agency specializing in consumer and business-to-business markets, today unveiled its new Search Lifecycle Management services for b-to-b customers. By merging SmartSearch's traditional Pre-Click Campaign Management Services with enhanced Post-Click Services, the new offering improves conversion rates, automatically transfers