Optimising investment in CRM eyefortravel.com
The initiatives range from helping customers better interact with call centers to driving more personalised and relevant marketing campaigns on-site and via email.
QuadData Solutions to Integrate infoUSA Data into Enhanced List Rental Services Business Wire via Yahoo! Finance
OMAHA, Neb.----infoUSA® , the leading provider of proprietary business and consumer databases, sales leads, direct marketing, and email marketing, today announced an agreement to license its business and consumer databases to QuadData Solutions, a division of Quad/Graphics, the world's largest privately held printer of magazines, catalogs, direct mail and other commercial products.
STAMLEYWIRE registers with ABC ELECTRONIC Audit Bureau Of Circulation
ABC ELECTRONIC audited data provides the online media industry with a trusted and robust currency on which media space can be bought and sold, and delivers to the market independent assurance that a marketing database consists of the audience it claims.
Scottish & Newcastle drinks to profits boost Mad.co.uk
Brewer Scottish & Newcastle (S&N) has reported a 13.9 per cent rise in profits over 2006, following significant marketing pushes for its brands over the past year.
UM appoints head of digital Mad.co.uk
Universal McCann has appointed Elin Falk as head of digital strategy for EMEA. Falk, the former head of marketing at EMI‘s Angel Music Group, joins the agency network in April. Her remit will include developing business for global clients, including Bacardi, Intel and Xbox.
mad.co.uk Site Navigation Mad.co.uk
UK fashion weekly Grazia has signed up as the headline sponsor for London Fashion Weekend. As the headline sponsor for the second time the Emap-owned magazine’s logo is associated with all marketing for the fashion exhibition, as well as entitling it to host a preview evening for
CACI appoints sales director Mad.co.uk
Consumer and market analysis company CACI has appointed Jonathan Burston to the newly created role of sales director, highlighting its new focus on sales and marketing.
Hideaways Club appoints WPN Mad.co.uk
Property investment group The Hideaway Club (THC) has appointed direct response specialist Watson Phillips Norman (WPN) to handle its launch marketing activity.
Mitsubishi launches European campaign Mad.co.uk
Mitsubishi Europe is set to launch a pan-European advertising campaign on Friday to promote the launch of its Pajero 4x4, known in the UK as the Mitsubishi Shogun.
British Gas turns on the Buzz Mad.co.uk
British Gas has just signalled the start of a new energy price war for the hearts and minds of customers with an announcement of domestic price cuts from 12 March. As a result it has seen one of the most dramatic turnarounds ever in a brand “Buzz”, as measured by
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