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Puma Profit Drops 5.2% on Higher Advertising Costs Update2 Bloomberg.com Nov. 7 (Bloomberg) -- Puma AG, Europe's second-largest maker of sporting goods, said third-quarter profit fell 5.2 percent as spending on advertising and research climbed. The shares rose as earnings dropped less than analysts expected. Puma Profit Drops 5.2% on Higher Advertising Costs Update1 Bloomberg.com Nov. 7 (Bloomberg) -- Puma AG, Europe's second-largest sporting-goods maker, said third-quarter profit fell 5.2 percent as the company spent more on advertising and research. The shares rose as earnings dropped less than analysts expected. Google targets newspaper advertising AP via Yahoo! News Google Inc. plans to start selling advertising space in 50 top newspapers, expanding the Internet search engine's efforts to provide services off the Web and making it easier for companies advertising online to also show off their products in print. Puma Third-Quarter Profit Drops on Higher Advertising Costs Bloomberg.com Nov. 7 (Bloomberg) -- Puma AG, Europe's second-largest sporting-goods maker, said third-quarter profit fell 5.2 percent as the company spent more on advertising and research. Google expands to offline advertising Miami Herald (AP) -- Google plans to start selling advertising space in 50 top newspapers, expanding the Internet giant's efforts to provide services off the Web and making it easier for firms advertising online to also show off their products in print. Krasin new advertising director at The Reporter Fond du Lac Reporter Paul Krasin, general manager at Action Advertiser, is the new advertising director for The Reporter. Google to broker advertising space in 50 top newspapers, expanding non-Web services Pittsburgh Post-Gazette MOUNTAIN VIEW, California -- Google Inc. plans to start selling advertising space in 50 top U.S. newspapers, expanding the Internet search engine's efforts to provide services off the Web and making it easier for companies advertising online to also show off their products in print. Video Games Advertising at ad:tech Fast Company Magazine One panel at ad:tech focused on new media exclusively--the advertising opportunities to be found in video games. The CEO of Massive, the Microsoft-owned game advertising company, cited that the company has already provided ads for 85 games. One of the Google to sell advertising for 50 newspapers Baltimore Sun Google Inc., owner of the most-used Internet search engine, will test selling advertising for 50 newspapers starting this week, part of the company's latest effort to extend its reach beyond the Web. Cannes advertising spots to be in Phila. Courier-Post The Fifth Annual Cannes Lions Advertising Festival Screening, showcasing award-winning work from all seven competitions at the 53rd Annual Cannes Festival, will be held on Wednesday at the Academy of Natural Sciences in Philadelphia. A reception will take place at 5:30 p.m. with a screening to begin at 6:45 p.m.
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