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Hospitality Industry Surveyed - How do your Online Tourism Marketing Efforts Measure up? | Part One in a Three Part (Hospitality Net) - Are you not quite sure if your website has been properly optimized, or disappointed in your Pay per click results? Have you just found out the depressing news your online marketing budget for next year will be capped at around a 5% increase? Worse yet, have you been told you will not be given any more money to market online in 2007? If this sounds familiar don’t despair as unfortunately you are . Search Ads: Spreading the Word (RedNova) - By Eric Pfanner When Google and eBay announced an international advertising partnership last week, they did more than just bring together two of the most powerful players on the Internet.. Search ads: Honing the tools (International Herald Tribune) - Google and eBay's international advertising partnership, announced last week, underlines the growing primacy of search-based advertising, a business that Google pioneered, over more "traditional" kinds of online ads like banners or pop-ups.. Advertisers are Missing the Internet Connection, OPA Report Reveals (EContent Magazine) - If you?re reading EContent , no one needs to tell you what an important medium the internet has become for delivering content and reaching consumers across the world. But, according to a June 2006 study conducted on behalf of the Online Publishers Association (OPA) by the Center for Media Design at Ball State University, advertising dollars aren?t keeping up with skyrocketing consumer web demand.. Firms home in on local search sites (Chicago Tribune) - Focusing ad dollars on niche Web listings bringing big returns All it took was the right online marketing strategy, and the money started pouring in at Lincoln Park Massage Spa. Revenue has soared since the North Side merchant began focusing on local search listings last fall. . McMansions increase obesity, says expert (News Interactive) - GOVERNMENTS have inadvertently encouraged Australia's obesity epidemic by allowing "MacMansion" type developments that pay no heed to healthy living, an expert on diabetes has warned.. When Bitterness Spills Over: A New Orleans Poet Takes Aim (Poynter Institute) - An NPR commentary provokes reflections on language, style, poetry and journalism.. Online advertisers change tactics (BBC News) - BBC Click investigates how advertisers are finding new ways to get our attention on the web.. Click Fraud Abuse Web Site Launch Offers Free Service for Detecting Irregularities in Pay Per Click Advertising (PR Web) - Click fraud is becoming a significant threat to pay per click advertising success. A new web site offers webmasters free help to detect PPC fraudulent clicks in pay per click advertising. (PRWEB Aug 25, 2006) Trackback URL: http://www.prweb.com/chachingpr.php/UGlnZy1DcmFzLVRoaXItVGhpci1JbnNlLVplcm8=. Google Adwords Policy Mistakenly Kills Small Businesses, PPC Expert Reveals How To Undo the Damage (PR Web via Yahoo! News) - Los Angeles, CA (PRWEB) August 31, 2006 -- "The Google Adwords system has been the most effective Pay Per Click advertising network since the day they began in 2000," says Landing Page Conversion Expert Mark Widawer "But the new Google Adwords Policy Change has resulted in an increase in the Cost Per Click -- that's the amount an advertiser pays when someone clicks on one of their ads -- .