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Search ads: Honing the tools (International Herald Tribune) - Google and eBay's international advertising partnership, announced last week, underlines the growing primacy of search-based advertising, a business that Google pioneered, over more "traditional" kinds of online ads like banners or pop-ups.. Hospitality Industry Surveyed - How do your Online Tourism Marketing Efforts Measure up? | Part One in a Three Part (Hospitality Net) - Are you not quite sure if your website has been properly optimized, or disappointed in your Pay per click results? Have you just found out the depressing news your online marketing budget for next year will be capped at around a 5% increase? Worse yet, have you been told you will not be given any more money to market online in 2007? If this sounds familiar don’t despair as unfortunately you are . Search Ads: Spreading the Word (RedNova) - By Eric Pfanner When Google and eBay announced an international advertising partnership last week, they did more than just bring together two of the most powerful players on the Internet.. Click-to-Call Ads Offered by eBoogle (ECommerce-Guide) - Google and eBay dominated not just the Internet today but the headlines too with their plans for Google to supply eBay with Web-search advertising outside the U.S. and to jointly offer "click-to-call" ads linking shoppers to customer-service operators.. Google Ads on eBay, Dynamic Ads on Video Games (RedNova) - By Frank Michael Russell, San Jose Mercury News, Calif. Sep. 3--Here's a quick rundown of news you may have missed last week, culled from reports by our staff and wire services.. Google ads on eBay, dynamic ads on video games (San Jose Mercury News) - Here's a quick rundown of news you may have missed last week, culled from reports by our staff and wire services. Last we checked, weren't eBay and Yahoo teaming up to join forces against their common rival Google? Now, it's eBay and Google that have a new ad alliance.. Firms home in on local search sites (Chicago Tribune) - Focusing ad dollars on niche Web listings bringing big returns All it took was the right online marketing strategy, and the money started pouring in at Lincoln Park Massage Spa. Revenue has soared since the North Side merchant began focusing on local search listings last fall. . Online advertisers change tactics (BBC News) - BBC Click investigates how advertisers are finding new ways to get our attention on the web.. Looking at Week 2, by the numbers (Star Beacon) - A Don McCormack column A Don McCormack column Taking a look back at the statistical leaders from Week 2 of the 2006 high school football season . Google Adwords Policy Mistakenly Kills Small Businesses, PPC Expert Reveals How To Undo the Damage (PR Web via Yahoo! News) - Los Angeles, CA (PRWEB) August 31, 2006 -- "The Google Adwords system has been the most effective Pay Per Click advertising network since the day they began in 2000," says Landing Page Conversion Expert Mark Widawer "But the new Google Adwords Policy Change has resulted in an increase in the Cost Per Click -- that's the amount an advertiser pays when someone clicks on one of their ads -- .