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Hospitality Industry Surveyed - How do your Online Tourism Marketing Efforts Measure up? | Part One in a Three Part (Hospitality Net) - Are you not quite sure if your website has been properly optimized, or disappointed in your Pay per click results? Have you just found out the depressing news your online marketing budget for next year will be capped at around a 5% increase? Worse yet, have you been told you will not be given any more money to market online in 2007? If this sounds familiar don’t despair as unfortunately you are . Schering-Plough To Pay $435M, Plead Guilty To Conspiracy To Settle Federal Investigation Into Marketing Drugs For (Medical News Today) - Schering-Plough on Tuesday agreed to pay $435 million and plead guilty to criminal conspiracy charges to settle a federal investigation into the company's marketing practices and Medicaid charges, the AP/Houston Chronicle reports (AP/Houston Chronicle, 8/30). [click link for full article]. Click to view larger picture (The Buffalo News) - HARTFORD, Conn. - Advo Inc. on Friday accused marketing company Valassis Communications Inc. of trying to force a lower sale price by suing to terminate their merger agreement.. Firms home in on local search sites (Chicago Tribune) - Focusing ad dollars on niche Web listings bringing big returns All it took was the right online marketing strategy, and the money started pouring in at Lincoln Park Massage Spa. Revenue has soared since the North Side merchant began focusing on local search listings last fall. . Ajinomoto, Sankyo In Joint Development, Manufacture And Marketing Of AJD101, New Diabetes Drug (Medical News Today) - Ajinomoto and Sankyo announced an agreement on August 31 which will grant Sankyo exclusive global rights to develop, manufacture and market the new diabetes drug AJD101 and related compounds currently being developed by Ajinomoto. [click link for full article]. Aero-News: Quote of the Day (09.04.06) (The Aero-News Network) - "It's very definite that if the airlines are forced to pay higher premiums, the cost is going to be reflected in higher fares to passengers." Source: Shalem Massey, a California aviation industry attorney, on The War Risk Insurance Program -- a little known government-sponsored project that helped American air carriers resume their schedules after 9/11.. Schering-Plough Reaches Agreement With U.S. Attorney's Office For District Of Massachusetts And U.S. Department Of (Medical News Today) - Schering-Plough Corporation (NYSE: SGP) has reached an agreement with the U.S. Attorney's Office for the District of Massachusetts and the U.S. Department of Justice to settle the previously disclosed investigation involving the company's sales, marketing and clinical trial practices and programs. [click link for full article]. Search Ads: Spreading the Word (RedNova) - By Eric Pfanner When Google and eBay announced an international advertising partnership last week, they did more than just bring together two of the most powerful players on the Internet.. Responsys Expands Professional Service Offerings to Meet Growing Demand for Integrated Marketing Expertise (SYS-CON Media) - Responsys, a premier provider of on-demandemail and lifecycle marketing solutions, today announced expandedprofessional service offerings that help clients plan, optimize and executehighly sophisticated integrated marketing programs. The enhanced offeringsinclude a full suite of creative, strategic and data integration servicesdesigned to drive sales, satisfaction and loyalty across the . Search ads: Honing the tools (International Herald Tribune) - Google and eBay's international advertising partnership, announced last week, underlines the growing primacy of search-based advertising, a business that Google pioneered, over more "traditional" kinds of online ads like banners or pop-ups..