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Hospitality Industry Surveyed - How do your Online Tourism Marketing Efforts Measure up? | Part One in a Three Part (Hospitality Net) - Are you not quite sure if your website has been properly optimized, or disappointed in your Pay per click results? Have you just found out the depressing news your online marketing budget for next year will be capped at around a 5% increase? Worse yet, have you been told you will not be given any more money to market online in 2007? If this sounds familiar don’t despair as unfortunately you are . Google, eBay In Text and Pay-Per-Call Partnership (ClickZ) - Google wins eBay's non-U.S. text ad business, along with global pay-per-call integration on both Google and eBay properties.. Google Adwords Policy Mistakenly Kills Small Businesses, PPC Expert Reveals How To Undo the Damage (PR Web via Yahoo! News) - Los Angeles, CA (PRWEB) August 31, 2006 -- "The Google Adwords system has been the most effective Pay Per Click advertising network since the day they began in 2000," says Landing Page Conversion Expert Mark Widawer "But the new Google Adwords Policy Change has resulted in an increase in the Cost Per Click -- that's the amount an advertiser pays when someone clicks on one of their ads -- . Google Adwords Policy Mistakenly Kills Small Businesses, PPC Expert Reveals How To Undo the Damage (PR Web) - Google, in an effort to boost the quality of its paid search engine results, inadvertently switched off the web site traffic to thousands of small business owners worldwide. This effectively shut down thousands of businesses. Now a solution that can drop cost per click 91% or more is available for free at http://www.Googleicious.com/freereport (PRWEB Aug 31, 2006) Trackback URL: . Google, eBay Team on Text Ads, Click to Call (dmnews.com) - Google and eBay have signed a multi-year agreement to connect users, merchants and advertisers around the world. The deal involves two components: text-based advertising and a click-to-call ad functionality.. Firms home in on local search sites (Chicago Tribune) - Focusing ad dollars on niche Web listings bringing big returns All it took was the right online marketing strategy, and the money started pouring in at Lincoln Park Massage Spa. Revenue has soared since the North Side merchant began focusing on local search listings last fall. . Google & eBay Partner for ‘Click to Call’ (Search Engine Journal) - Google & eBay Partner for ‘Click to Call’ The WSJ (sub req’d) and NY Times (reg. req’d) are reporting this morning on a deal in which Google will distribute ads on eBay’s pages outside the US. eBay has a similar deal with Yahoo! domestically. This is something of a surprise given that eBay aggressively courted Google [ ]. Intelligent dustbins and Google will save us from aliens (The Register) - To subscribe to The Register's weekly newsletter - seven days of IT in a single hit - click here Yes, it's official, aliens are indeed in the custody of the US authorities at Roswell , New Mexico. But don't pack up the station wagon and head for the hills. Not yet anyway. It just seems that even the faceless men at Area 51 can come unstuck when it comes to working out who should, and . Click-to-Call Ads Offered by eBoogle (ECommerce-Guide) - Google and eBay dominated not just the Internet today but the headlines too with their plans for Google to supply eBay with Web-search advertising outside the U.S. and to jointly offer "click-to-call" ads linking shoppers to customer-service operators.. Smaller Search Engines Scream Past Yahoo and Google (RedNova) - WASHINGTON: If the Internet is a treasure chest of information, search tools are the skeleton key you need to open the lid. And the number of search tools you have at your disposal will have a direct bearing on exactly how much information you can unearth..