'Starter for 10' is just something to snack on Daily Bulletin
The bland but likable enough coming-of-age trifle "Starter for 10" comes made by and for people whose feet tap involuntarily the second they hear the big beat of the Psychedelic Furs' "Love My Way." It's a movie that's unabashedly nostalgic for the oeuvre of John Hughes, which makes it an exercise in second-hand longing, given how many of Hughes' movies were themselves bittersweet odes to the
Dateline: Toy Fair NY BrandWeek
NEW YORK -- Judging from the most-buzzed about properties at this year's American International Toy Fair in New York, kids want toys that help them form. Based on industry sales figures, toy retailers could use the same kind of formation.
New dolls for a new age Kansas City Star
Play time is over for Barbie’s boss. Fifteen months ago, when Neil Friedman was promoted to president of Mattel Inc.’s boys and girls brands, he cautioned that reversing the sagging fortunes of the world’s most famous doll would take time.
Toy Treatment Marketing Y Medios
Before the 2006 holiday season began, Toys "R" Us President Ron Boire announced the five hottest trends that would influence shoppers' toy-buying decisions.
Toy makers get down to serious business of play The Plain Dealer
Let's see if we have this straight. In 2007, Barbie is either The Island Princess or a Chat Diva with a cell phone and a microphone that plugs into an iPod. The Bratz Kids dolls take a ski trip, and furry red TMX Elmo sings and totes a pizza. Dora swims with mermaids.
To boost sales, Mattel gets innovative with Barbie The Record
EL SEGUNDO, Calif. -- Mattel Inc.'s Barbie doll this year will be able to lip-sync to a song on Apple Inc.'s iPod, perform gymnastic flips, and grace a cosmetics line as part of the company's plan to revive sales by incorporating more technology.
DirecTV launches interactive game channel BizJournals
DirecTV launched a new channel Tuesday, Game Lounge, which will offer games for both children and adults that will be played using the DirecTV remote.
DIRECTV Redefines Casual Gaming with Launch of Game Lounge and Exclusive Mattel Agreement Broadcast Newsroom
Themed Games Based on Nickelodeon Properties such as SpongeBob SquarePants, Avatar and TAK Now Available on Game Lounge Platform DIRECTV Customers Can Also Access Most Popular Casual Games including Black Jack, Poker, Sudoku,
DIRECTV Redefines Casual Gaming with Launch of Game Lounge and Exclusive Mattel Agreement Business Wire via Yahoo! Finance
EL SEGUNDO, Calif.----DIRECTV, Inc., the nation's leading satellite television service provider, along with leading key entertainment and educational brands such as Mattel, Nickelodeon, Leap Frog and PBS KIDS® are stimulating the minds of TV viewers across the country with the launch of Game Lounge, a new gaming channel now available exclusively on DIRECTV.
Game on! Mattel's Got What's Hot with New Collection of DVD Games Business Wire via Yahoo! Finance
EL SEGUNDO, Calif.----The convergence of technology and board game play is reaching new heights as DVD-based board games add new interactive elements to their traditional counterparts.

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