BRAND GREAT MART VALUE WAL

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Blogging Stocks
I'm not sure I've seen a DVD at Wal-Mart for more than $15 when I've looked, Google's brand and market perception are so strong, changes by all the
A Milk War Over More Than Price - New York Times
As Wal-Mart rolls out its own brand of organic milk, critics worry that Sold under Wal-Mart’s popular Great Value label, half-gallon cartons of the milk
Wal-Mart 2000 Annual Report
Often, Wal-Mart uses its Great Value® brand to offer those important opening prices. An innovative brand, Great Value was the first line to introduce a fat-
Brand Autopsy: The Wallop Wal*Mart 16
Brand Autopsy (a great blog, by the way) has a post on management guru Tom Peters' Tom Peter's Wallop Wal-Mart Sweet 16 from Radiant Marketing Group
The Man Who Said No to Wal-Mart
Wier traveled to Bentonville with a firm grasp of the values of Snapper, "The whole visit to Wal-Mart headquarters is a great experience," says Wier.

Wal-Mart 2000 Annual Report
Often, Wal-Mart uses its Great Value® brand to offer those important opening prices. An innovative brand, Great Value was the first line to introduce a fat-
Brand Autopsy: The Wallop Wal*Mart 16
Brand Autopsy (a great blog, by the way) has a post on management guru Tom Peters' Tom Peter's Wallop Wal-Mart Sweet 16 from Radiant Marketing Group
The Man Who Said No to Wal-Mart
Wier traveled to Bentonville with a firm grasp of the values of Snapper, "The whole visit to Wal-Mart headquarters is a great experience," says Wier.
Private label Magazine Featured Article
Anderson oversees the management and development of Wal-Mart’s Great Value grocery line of products that is reported to be the largest selling brand in the
Private label plays off low-key, low-price approach - Wal-Mart
Traversing a Wal-Mart store looking for proprietary brands isn't as The company's Sam's Choice and Great Value product lines are positioned as lowest
Wal-Mart tapped to host Levi's coming out party - Levi Strauss
"The brand complements our current selection and is a great fit for Wal-Mart because it represents everything we look for in our products," said spokeswoman
Prochein Amy
Here is an article about Generic brands. It quotes Consumer Reports test results of generic brands with Wal-Mart's Great Value brand part of the best in
Bullseye: Target's Cheap Chic Strategy - HBS Working Knowledge
In retailing, the brand is the full experience plus value for money. Great Target's business objective was to create an alternative to Wal-Mart's price