Integrated Marketing Communication Course at Florida State University
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Advertising and Promotion: An Integrated Marketing Communications
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This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how
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Integrated marketing communication The Belch's discussed Integrated Marketing Communication (IMC) and their book http://imc.sdsu.edu/left_links/news/news.htm Cached - Similar pages Marketing Communications - An Integrated Approach

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