More on nau: “Green” Outdoor Clothing as Object of Engagement
I profiled nau a while ago - an emerging outdoor clothing company hoping to engage customers on issues of sustainability and environmental activism. (my nau profile). Today - via the Piton blog - I noticed that the Tree Hugger site
Lost River
The image was created by photographer Frederic Ohringer and the project was underwritten by outdoor clothing company Patagonia, Inc. LINK. David James Duncan on the release of Lost River. LINK. Firefoxscreensnapz003_14
Merino Wool - Nature's High Performance Fabric
Using the finest New Zealand merino wool and new manufacturing processes, SmartWool, a New England outdoor clothing company, has created outdoor clothing with exceptional warm and lightness that doesn’t itch, shrink or smell like a goat
Industrial Espionage Suit Filed
Like something out of James Bond movie, Ibex Outdoor Clothing has filed a lawsuit against Universal Klister for what the company calls industrial espionage. An unnamed source at Ibex was quoted saying, "We feel violated.
Winter Camping For Beginners
ClubTread.com has some tips for beginning snow camping including what clothing to wear, sleeping bag prep, shelters, kitchens, picking your campsite, staying warm, and safety. Now of course, our own GoLearn section is full of excellent
The Good Stuff: Choosing Quality Over Price
Patagonia (California, 1965, “Committed to the core”) for active outdoor clothing and gear. I bought one piece of Patagonia gear at the last REI clearance sale. It has served me well. (Good website, catalog available.
Woolrich - The Original Outdoor Clothing from Woolrich
See site for details
ExOfficio brings its durable outdoor and travel clothing to
This impressive company makes clothing with fabrics that have nearly magical properties. Pieces can be one or several of the And the prices for this clothing that has so much to give and works so hard are incredibly reasonable.
Engage Marketing Clothed in Sustainability by nau
Nau (Maori for welcome) is a brand-new outdoor clothing manufacturer who are doing exactly that. They emphasize green manufacturing, organic products (cotton mostly), and sustainability. Their Web site is a study in green and friendly
Winning in Tough Markets: Engagment Clothed in Sustainability by nau
The outdoor clothing market is crowded and competitive. How does a new company build a space for itself in a very tough market? Welcome nau. Enter the Engagement Principles. A key tenet of The Engagement Principles stipulates that true
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