Customer Relationship Management Leader Larry Caretsky Profiled
For the past ten years the role of maximizing lifetime value of customers has dramatically changed with the implementation and utilization of CRM. Larry Caretsky, CEO of Commence Corporation, a leading CRM provider, is the software
Research Proves That Ads Perform Better On Niche Blogs
Peter is the CEO and Co-Founder of NETexponent. Customer lifetime value from these sites can be much higher do to the relevancy factor and trust factor. To further exemplify the value of these niche sites I refer you to a study
The Cost of Customer Churn
The Cost of Customer ChurnWhat’s at stake for banks in the competition for customers? In addition, many CFOs find themselves second-in-command to the CEO, By calculating a client’s Life Time Value (LTV), you can see how even the
Ads on Vertical Content Sites More Engaging
Pros: Users tend to be more actively engaged with these smaller content sites. Their niche focus builds a sense of loyalty with their readers. They mostly feature highly relevant ads on their site. Customer lifetime value from these
Reflections and Forecasts of a Brand New Blog Network
I think in any business there is one place where the CEO should spend the bulk of their energy. It could also be called the key Life time value of a customer / Cost of acquiring a new customer. Therefore, the whole business is
Unfakeable Linux?
Intel "Having worked with Oracle for many years in the enterprise computing space, we believe that the Oracle Unbreakable Linux program will bring tremendous value to our mutual Linux customers," said Paul Otellini, President and CEO,
Four Questions with Mike Faith, President and CEO, Headsets.com
Mike is the President and CEO of Headsets.com, a rapidly growing business located in Question #1: What can a company do to build a Customer file? So growth and lifetime value within a site make up for what can seem like limited
Marketing Metrics & ROI
Define value in terms that your CEO would value. Agree the key objectives that are It should include a reasonable estimate of Incremental Customer Value Note though this is not Customer Lifetime Value – Lifetime value requires
Seven Ways to Say “Thank You”
How well are you “touching the customer” after the sale? impression that moves them along that coveted lifetime value continuum? An annual handwritten thank you note to your “top twenty percent” from the CEO is a smart strategy.
Lifetime Value and a Wachovia Evangelist
Credited Author: CEO Blog Source: Listening Post Judy references some of my favorite researchers & practitioners of customer loyalty in the world, as anyone that Read the rest of Lifetime Value and a Wachovia Evangelist (930 words

Determining Customer Lifetime Value for Your Internet Marketing Plan
Explains how to calculate Customer Lifetime Value for your Internet Marketing Plan. a Marketing Director proposed such a huge kind of giveaway to the CEO:
Pharmaceutical Lifetime Customer Value: The Internet's Role
conversion and retention," said Cutting Edge Information CEO Jason Richardson. The report, "Lifetime Customer Value in the Pharmaceutical Industry," available
Customer Value Primer - A comprehensive guide to creating customer value
Business case studies on SYSCO, AutoNation, 3M, American MyValueSpace. Magazine .Winter 2002Issue 1. Feature Articles: * Market Orientation: A CEO Guide
The CEO Refresher - Measuring Marketing Performance: Outcome-Based Metrics
want to see market share, customer lifetime value and equity continue to improve Lifetime value is the net profit each customer contributes to the
Amazon.com: Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy: Books: Roland
customer lifetime value, average account balance, improvement expenditure, on customer equity, will in my mind regain marketers access to the CEO -an
Don Peppers, Martha Rogers Interview
Thull is President and CEO of Prime Resources, and is well known for his work in about 20-25% of companies make any attempt to measure lifetime customer value.
Customer Lifetime Value - Measuring Profitability - BetterManagement.com
This measure is called Customer Lifetime Value (CLV) and it can be used to Gary Loveman, CEO of Harrah's Entertainment, reinvigorated the company through a
Marketing - Robert H. Smith School of Business - University of Maryland, College Park
with an eye towards lifetime customer value and unlock the potential that David Findlay, CEO, DuPont Flooring Systems "Read this book before your
Print Version - Increase Your Company's Shareholder Value Using Enterprise Analytics to Drive Customer Equity
by marketing scientists as "the total lifetime value of a firm's customer base. value and effectiveness of your customer equity optimization (CEO)
High ROI Customer Marketing "How To" Site
Relevant to small business web sites trying to retain their customers through permission and relationship marketing. By Jim Novolifetime+customer+value+ceo: lifetime+customer+value+ceo