Cliff Allen on Marketing, Sales and Networking
Helping companies learn how to create an integrated sales & marketing process that turns leads into loyal, profitable customers using one-to-one marketing
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Amazon.com: Enterprise One to One: Books: Don Peppers,Martha Rogers
These founders of Marketing 1:1 share their business approach here. Instead of the traditional method of offering one product for sale to many customers,
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One-to-one marketing would be the ultimate approach if customers made clear, consistent choices. But not only are buyers frequently unable to explain their
The Road to One-to-One Marketing, Building Customer Loyalty
The Road to One-to-One Marketing, Building Customer Loyalty Article - A close-up look at how a concierge service is successfully using one-to-one marketing,
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Benefits of One-to-One Marketing. Higher Profits. One to One Marketing delivers economies of scope. Not economies of scale. It initially concentrates on
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Until the Industrial Revolution, merchants and craftsmen practiced one-to-one marketing -- by treating different customers differently based upon their
Marketing - Wikipedia, the free encyclopedia
Marketing is one of the terms in academia that does not have one commonly agreed upon definition. Even after a better part of a century the debate continues
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The Dark Side of Web One-to-One Marketing Opinion: A University of Pennsylvania study raises questions about how online retailers are identifying potential customers and how they are using that information.
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Amazon.com: One-to-One Web Marketing: Build a Relationship Marketing S Amazon.com: One-to-One Web Marketing: Build a one-to-one web marketing one-to-one marketing strategy
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Find in a Library: One-to-one web marketing build a relationship marke English Item • By: Cliff Allen, Deborah Kania, Beth Yaeckel, Cliff Allen • Publisher: New York : John Wiley, 2001. •. ISBN: 0471013714 0471404004

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