Cramer's 'Mad Money' Recap: While Nike Sleeps TheStreet.com
Cramer says the Under Armour brand is too powerful and it's playing the niche-market game well.
Under Armour Signs Multi-Year Senior Bowl Title Sponsorship Business Wire via Yahoo! Finance
BALTIMORE----Under Armour, Inc. announced today a multi-year title sponsorship of the Senior Bowl, the nation's most unique football game and football's premier pre-draft collegiate event.
Under Armour now Senior Bowl title sponsor NFL.com
Baltimore-based performance innovator to outfit the nation's top collegiate football talent at this premier pre-draft event.
Protect This Brand! Washington City Paper
Under Armour uses locals to go global. Coach Mike Wills says that wherever the White Oak Warriors played this season, the boys on the opposite sidelines already knew all about his team, and more kids want to sign with his club than ever before.
Under Armour stock moving to NYSE bizjournals.com via Yahoo! Finance
Performance apparel company Under Armour Inc. has applied to list its shares on the New York Stock Exchange.
Category 5 Stocks The Motley Fool
Brace yourself for growth stocks that will blow you away.
'Mad Money' Recap: The Turn of the Reebok Screwup TheStreet.com
Cramer says that Nike and Under Armour will reap rewards from Reebok's blunder.
Dueling Fools: Under Armour Bear The Motley Fool
Under Armour (Nasdaq: UARM) is one of the hottest stocks on the market, and David Gardner even saw the company fit for inclusion in the Rule Breakers stable of revolutionary businesses this summer. But I don't buy it.
Dueling Fools: Under Armour Bear The Motley Fool
Finding chinks in the armor.
Buy the Right Puppies The Motley Fool
Best-of-breed investing works best when you have the pick of the litter.

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The Lacrosse Forums - Under Armour Cleats
I mean, think about it. Under Armour+Cleats= $$$. They will probably use detachable titanium cleats with the UA liner in the shoe, and super lightweight
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