monitoring online brand visibility brand protection, traditionally known as reputation management, used to be a public relations tactic. these days, brand protection cannot be performed effectively without using online marketing tools and tactics. Arent Fox Secures the MCATR Brand with MarkMonitor Online MarkMonitor announced that Arent Fox, one of the nation's leading intellectual property law firms, has added MarkMonitor Online Channel Protection services to further protect its client, the Association of American Medical Colleges Generic drug makers want court to quash new brand-name protection TORONTO (CP) - Prescription costs in Canada will soar dramatically if new rules that protect brand-name pharmaceuticals from competition are allowed to stand, manufacturers of generic drugs said Tuesday online brand perception - case study not long ago, i posted about online brand protection but i thought it was worth expanding on some of the areas touched by the post. having recently just launched a new brand myself and also have the pleasure to work with several clients online brand protection – not just for the big players people talk about branding and automatically associate it with multinational companies – that doesn’t need to be the case, especially online. even the smallest business has the opportunity to ring fence their brand online and it can be brandimensions launches brandintel and brandprotect toronto (market wire) brandimensions inc., an international leader in the online brand protection and market intelligence industries, today announced it is building out its online brand protection and market intelligence businesses into tig global legal reference simplifies challenges associated with washington - (business wire) - with online travel purchasing continuing to scale at a feverish pace, global special report examines the increasingly important challenge travel executives face in managing their invaluable brands, . ing up of investment banking – an issue of online brand protection increasing threats to brand identity caused by cybersquatters are causing problems for big name brands such as investment bank goldman sachs brandimensions inc.: chrysler group selects brandimensions to toronto (market wire) brandimensions inc., an international leader in the online brand protection and market intelligence industries, under an agreement finalized in fall 2005, has again been selected by the chrysler group as its how to respond to negative blog posts & online coverage monitoring brand visibility is the first step in a brand protection program. once you have identified negative and potentially harmful online coverage, how do you respond? the response obviously depends on whether the allegations are
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