links for 2006-12-06
Leveraging Ringback Tone's Coolness [Xellular Identity]. When we ask ringback tones users why they like the service, the most frequent answer by far is because "it's cool". So, I tried to understand what “cool” is and how operators can
Leveraging Ringback Tones Success - Content Best Practice
The first case study of successful Ringback Tone marketing strategies led by mobile operators will be the example On January 2005, Cosmote introduced the Greek market a service for personalizing the standard ring-back tone, for the.
Ringback Tone Current Market Overview
Back in 2002 was the first introduction of customized ringback tones, made by the South Korean operator SK Telecom with its 'Color Ring' ringback tones service. In spite of the rapid growth and high penetration of ringback tones in
Leveraging Ringback Tone's Coolness
When we ask ringback tones users why they like the service, the most frequent answer by far is because it's cool. So, I tried to understand what “cool” is and how operators can leverage this quality. According to Wikipedia: “Cool is in
What Is A Ringback Tone?
Q: What is a ringback tone? A: A ringback tone replaces the traditional "ring" that people hear when they call you on your cell phone with a song (or songs) of your choice. Cost and availability of ringback tones may vary between
Apple's iPhone Depends Heavily on OS X Integration
Others were iTunes integration, video ringback tones that you set through Address Book, being able to send a video to the person you called that plays before the call was answered, and full iChat integration (video conferencing).
On hold? No, it's a ringback tone
I don't understand why people pay for the latest mobile phone craze - 'ringback tones'. I think I'll get a badly played and particularly tinny version of 'Greensleeves' set up as my ringback tone to give people the feeling that
Alltel Wireless Offers Ringback Tone, Taps WiderThan
Little Rock, AK-based regional wireless provider Alltel has now tapped WiderThan on a ringback tone offering. WiderThan, recently purchased by RealNetworks, will handle catalo… Alltel Wireless Offers Ringback Tone, Taps WiderThan
ALSO NOTED: Cingular named as defendant in ringback tone patent
Cingular Wireless has been named as a defendant in a patent infringement lawsuit centering on ringback tones that was filed by Ring Plus. Article. > American Tower announced it will restate select financial results for the full years
Widerthan launches Ringback tone service for Telstra
Telstra customers using the WiderThan ringback tone (RBT) service, can personalize the ringing tone usually heard by people who This personalization of the ringback tone can be customized by time of day or for the person calling.
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