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The third is special legislation for specific Olympic Game, such as the Sydney Olympic Robert Davis, "Ambushing the Olympic Games" (1996) Villanova Sports and Entertainment Law Forum 42
Market Ambushing - Intellectual Property Rights - Trademark Law
Samsung, an unofficial Olympic sponsor, launched a very successful hand the ambush marketers argue that it is all a fair game and further claim that without ambushing
brandchannel.com | Ambush Marketing | Sports Sponsorship| brands
In 2000, individual Olympic sponsors shelled out up to US$ 40 Is ambush marketing simply a natural evolution in a game where such as FIFA into adopting more assertive anti-ambushing strategies
Ambush Marketing: The Off-Field Competition at the Olympic Games
Wall, The Game Behind the Games , 12 MORG. SPORTS L. REV. 557, 518 (2002). 19 Robert N. Davis, Ambushing the Olympic Games, 3 Vill. Sports & Ent. L.J . 423, 430 (1996
International Association of Sports Law
Davis, "Ambushing the Olympic Games" Olli Rauste, "Commercialization of sports associations activities" Soccer game funs assaulting linesman (Judicial Committee of Appeals/Football Union S.A
AdWorld :: features ::
Any legal disputes arising from ambushing tactics would only really They don't get higher than the Olympic Games or the World Cup and And in the business of marketing - that’s what the game is all
E Law: Ambush Marketing and the Sydney 2000 Games - Notes
Alan Bayless, "Ambush Marketing Is Becoming Popular Event at Olympic Game", Wall Street the cases and its possible implications in North America, see Robert Davis, "Ambushing the Olympic
E Law: Ambush Marketing and the Sydney 2000 Games - Text
IOC Pre-Olympic Advertisement, identifying official corporate Other Ambushing Strategies. In addition to the above list of Broadcasting Corporation (CBC) broadcasts at least one NHL game
Sponsorship has outperformed all other marketing communication tools
In Australia, Qantas and the National Australia Bank have been accused of ambushing Olympic J. and Quester, P. (1997) ‘In the name of the game’, Asia-Australia Marketing Journal
Ambush Marketing- Pool Summer 2002
intra-category competitors; after all, that's their game, their clever way, the public may come to think of me as an Olympic sponsor, is not an argument supporting non-ambushing
Vancouver 2010 - The importance of protecting the Olympic Brand
It also threatens the financial viability of future Olympic Games by impairing VANOC must protect the Olympic Brand against unauthorized use and ambush
E Law: Ambush Marketing and the Sydney 2000 Games - Notes
For an excellent analysis of the cases and its possible implications in North America, see Robert Davis, "Ambushing the Olympic Games" (1996) Villanova
E Law: Ambush Marketing and the Sydney 2000 Games
26] It is clear then, at least in the eyes of those who sponsor major sporting events like the Olympic Games, that ambush marketing strategies are more than
Bird & BirdAmbush Marketing: A Threat to Global Sponsored Events?
By means of illustration the following are examples of “successful” ambush practices in recent years:. In the 1984 Los Angeles Olympic Games where Converse
Torino 2006 - Brand Protection
Ambush Marketing is the attempt by any company or organisation to take advantage of The Olympic Games are the only sports events in the world that can
Editorial Play the game, kill the competition
hosting of the Olympic Games by that city in 2012. Her description makes quite a sobering read him whether he believes that it is right to ambush oth-
Play the game, kill the competition -- Phillips 1 (2): 79
The Olympic Games (and the accompanying Paralympic Games) provide opportunities for one must stigmatize it with a pejorative label: ambush marketing,
Scoop: Proposed ambush marketing bill explained
The London Olympic Games and Paralympic Games Act 2006 ('LOGA'). The most recently enacted legislation to control ambush marketing is the LOGA which passed
Second phase of Olympic sponsorship bidding opens
Chinese Olympic Committe website:Beijing 2008 Olympic Games Sponsorship Programme. What is 'ambush marketing'? Below is an explanation, from the website of
INTERNATIONAL OLYMPIC COMMITTEE - ORGANISATION - FACTS AND FIGURES
Few ambush marketing incidents were encountered; all minor ambush incidents However, the marketing of the Olympic Games was still limited to the host
ambushing+the+olympic+game: ambushing+the+olympic+game
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