The American Automobile Timeline 1899-1970
The American Automobile 1899-1970
Multimedial Historical Collection
Page 9
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1934-1936

The Swing-Era helps Americans getting rid off the 1929 Crisis' state of mind, to get right into Roosvelt's New Deal.
Streamline design and safety concept breaks into the automobile industry.
GM produces funny educational films about ethics at the wheel.
Individual front wheel suspension, called Knee-Action, is developed by the GM Engineering Staff and introduced in 1934 models.
In 1934 a two-cycle diesel engine developed by GM hauls the first American diesel-powered streamlined railroad train.
The industry's first barrier impact tests are conducted in 1934, when GM cars are directed into a retaining wall at low speeds. Also in 1934 GM introduces the first rollover tests, running one side of a car up a ramp at the top of a hill.
The same thing is made by Crysler during this year's presentation of their "to be produced" concept car, the Airflow.
Within months Chrysler introduces to the market the Chrysler Airflow and De Soto Airflow vehicles, radically styled for their time. Engineered for a smooth ride, the Airflow is equipped with Chrysler's first Automatic Overdrive Transmission.
In 1934 the "baby" Duesenberg prototype is built.
Gordon Buehrig files patent designs on the new car.
Fisher Body announces development of the one-piece steel "turret top" roof for introduction on GM cars beginning in 1935.
For the Buicks 1934 model year grilles really angle back on both sides, separated by a piece of sheetmetal running vertically down the center of the grille, where one might expect to find an extra wide grille bar. Also it must be noted that those new Buick's grilles are not vertical and sort of wrapped around the hood's side. The panel louvers on the hood are replaced by chrome strips running horizontally while fender-mounted running lights vanishes. The straight axle loses out to coils as the front suspension becomes independent on all Buicks in 1934. Although leafs still held everything together at the rear, the frames get an X-member for added strength.
In 1935 Electro-Motive Division is established by GM and a plant is built at La Grange, Illinois, to produce diesel locomotives.
GM de Mexico is also established this year.
Also during this year General Motors Suisse SA is established in Bienne (Berne), Switzerland. Construction of an assembly and office building begins immediately and is completed in early 1936.
The one-millionth Olds is built on September 30, 1935.
The one-millionth Pontiac is built in November, 1935.
Pontiac's "Silver Streak" styling theme is introduced.
Chevrolet introduces the Suburban Carryall, a 1/2-ton truck with seating capacity for eight.
The 1935 Buicks are almost exact reproductions of the 1934 models, with one exception: the grille bars on the 1935 models slightly bend inwards, whereas on 1934 models they were straight.
Auburn 851 Speedster is introduced in 1935. The car appears in a sales catalog drawing by Paul Reuter Lorenzen.
During the same year various Cord 810 prototypes are completed. 100 non-operational Cords are taken to major auto shows in New York, Chicago, and Los Angeles.
The "baby" Duesenberg project is scrapped in July.
Walter Chrysler resigns the presidency of Chrysler Corporation on July 22, 1935. He will remain Chairman of the Board until his death on August 18, 1940. He wiil be remembered as an inspired entrepreneur and an early patriarch of America's automotive industry.
In 1936 The Buick Roadmaster, a milestone in styling (designed by Harley Earl), is introduced.
Also this year Guide Lamp develops the first manual turn signals. Operated with an on-off switch (with no flasher), Guide Lamp sells them to United Motors for truck applications.
Also during this year Fisher Body introduces dual windshield wipers.
Workers at two key GM plants in Flint, Michigan, go on "sit-down" strike the last week of December, 1936.
The most accurate description of a 1936 Buick would be... a 1936 Chevy! The difference is that all 1936 Buicks house small submarine-like running lights atop the front fenders; many 1936 Chevys do not. This type of styling similarity might have a huge advantage on any GM cars of the same year. Bodies, fenders, doors and other parts are often interchangeable, so long as Buick ornamentation is placed on a body shell of the same make.
1936 Jan. 17: Henry and Edsel Ford establish Ford Foundation, funding it with Company stock.
1936 May 16: Ford Rotunda opens in Dearborn. Built for 1933-34 Chicago World's Fair, tooks 18 months to dismantle and some more months to be rebuilt as visitor center.
In 1936 Auburn 852 Cabriolet is introduced.
Cord 810 "The Coppertone Cord" is introduced.
Cord 810 Westchester Sedan is priced at $1,995.
Cord 810 Beverly Sedan is priced at $2,095.
Cord 810 Convertible Coupe is priced at $2,145.
Cord 810 Convertible Sedan is priced at $2,195.
The finished Cords roll from the new Connersville, Indiana factory.

L'era dello swing traghetta gli americani dallla disperazione della crisi del '29 all'ottimismo del New Deal di Roosvelt.
Mentre le linee delle carrozzerie si curvano alle leggi dell'aerodinamica, l'automobile diventa un posto molto sicuro e protettivo.
La GM produce divertenti films sull'educazione stradale.
La LaSalle del 1934 e' un altro grande successo del giovane designer Harley Earl.
"All in The Family", un film di Hollywood che fa' un vero record di incassi, insegna a cantare a tutta l'America una canzone che diventa un po' l'inno del New Deal. Ne riportiamo un estratto dal testo:
"...didn't need no welfare state,
Everybody pulled his weight.
Gee, our old LaSalle run great...
these were the days."
Le sospensioni individuali anteriori, chiamate Knee-Action, vengono sviluppate dall'Engineering Staff della GM e presentate sui modelli del 1934.
Nel 1934 un motore diesel "two-cycle" viene sviluppato dalla GM e trova applicazione sul primo treno aereodinamico americano con motorizzazione diesel.
L'industria programma i primi crash-test contro barriera fissa nel 1934, quando le auto GM vengono fatte impattare contro un muro a basse velocita'.
Sempre nel 1934 la GM introduce i primi test di cappottamento, facendo salire una macchina tramite una rampa fino alla cima di una collina e facendola poi precipitare. Questa strana usanza viene ripresa anche dalla Chrysler durante la presentazione, avvenuta sempre quest'anno, della prima concept car della storia, destinata ad entrare in produzione alla fine del 1934 : la Airflow. La mitica vettura verra' commercializzata anche con il marchio De Soto ed equipaggiata con il primo cambio della Chrysler dotato di overdrive automatico.
Le griglie delle Buick modello 1934 vengono ulteriormente angolate indietro su entrambi i lati e separate da una linea metallica verticale al centro.
All'inizio del 1934 il prototipo della "baby" Duesenberg e' pronto e Gordon Buehrig, lasciando definitivamente il suo ufficio di Chief Designer, consegna tutti i disegni della nuova auto. Il progetto della "baby" Duesenberg viene pero' abbandonato dalla Cord nel luglio 1934.
Quest'anno, sempre nel tentativo di contrastare gli effetti della Depressione, avvengono parecchie fusioni fra le principali industrie automobilistiche minori.
La Kaiser ingloba la Frazer e la Willys, mentre Packard si fonde con Studebaker.
La Nash decide di unirsi alla Hudson. Il piano del Presidente della Nash, George Mason, consiste in una futura fusione tra la Studebaker-Packard e la Nash-Hudson cui dovrebbe seguire la costituzione di una Company piu' grande, sul modello di Chrysler e Ford. Questa nuova Company avrebbe dovuto permettere di condividere fra le varie Division gli impianti di assemblaggio, i motori ed i pezzi di ricambio, in uno sforzo teso a coprire l'intero mercato dell'auto. Questo progetto non verra' mai realmente avviato.
La Studebaker-Packard decidera' di proseguire da sola e cessera' la produzione alla meta' degli anni 60.
Le vendite delle Nash e delle Hudson resteranno al palo, mentre la Rambler Division comincera' una lenta marcia verso modesti livelli di profitto.
Durante il corso del 1934 la Fisher Body annuncia di aver sviluppato il progetto di una cabina di guida costituita da un unico pezzo realizzato interamente in acciaio. Questa innovazione determinera' uno stile di carrozzeria completamente nuovo chiamato "turret top" che verra' introdotto sulle automobili GM a partire dal 1935.
Nel 1935 la Works Progress Administration spende letteralmente milioni di dollari in progetti di opere pubbliche, la maggior parte delle quali sono strade e autostrade.
Le Buick del 1935 sono delle copie esatte dei modelli del 1934 con una sola eccezione: le barre della griglia del 1935 sono leggermente curvate verso il basso mentre quelle della griglia 1934 erano dritte.
Nel 1935 la GM fonda la Electro-Motive Division i cui stabilimenti vengono costruiti a La Grange, Illinois. La nuova Division produrra' locomotive diesel.
Durante quest'anno viene anche fondata la GM de Mexico.
Sempre nel 1935 a Bienne (Berne), Svizzera, viene fondata la General Motors Suisse SA; immediatamente vengono iniziati i lavori per la costruzione di un impianto di assemblaggio ed un palazzo per gli uffici che verranno completati all'inizio del 1936.
Il 30 settembre 1935 viene costruita la milionesima Oldsmobile, mentre la milionesima Pontiac esce dalle linee di montaggio in novembre.
Sempre durante quest'anno viene introdotto il nuovo tema stilistico della Pontiac: il "Silver Streak".
La Chevrolet nel 1935 presenta il Suburban Carryall, un "truck 1/2-ton" con posto per otto passeggeri.
La Auburn 851 Speedster viene introdotta nel 1935. La vettura viene presentata sui cataloghi con delle splendide illustrazioni di Paul Reuter Lorenzen.
Durante lo stesso anno vengono ultimati vari prototipi della Cord 810. Un centinaio di queste Cord, per la gran parte prive di parti meccaniche, comunque non marcianti, vengono esposte durante i principali Auto-Show a New York, Chicago e Los Angeles.
Walter Chrysler si dimette dalla presidenza della Chrysler Corporation il 22 luglio 1935. Rimarra' Chairman of the Board fino alla sua morte, il 18 agosto 1940. Sara' ricordato come un imprenditore ispirato e come uno dei pochi veri patriarchi dell' industria automobilistica americana.
Durante il 1936 Elmo Geoghan apre il primo ristorante drive-in in multi-franchising. E' il Bob's Big Boy a Glendale, California.
Gli industrali dell'auto di Detroit riconoscono il sindacato United Auto Workers che si era organizzato un anno prima.
Il 17 gennaio 1936 Henry ed Edsel Ford costituiscono la Ford Foundation, che viene finanziata con azioni della Compagnia.
Il 16 maggio dello stesso anno viene inaugurata a Dearborn la Ford Rotunda. Costruita per la Chicago World's Fair del 1933-34, ha richiesto 18 mesi di lavoro per il solo disassemblaggio. Da quest'anno, ricostruita, viene adibita a centro permanente per visitatori.
Nel 1936 viene presentata la Buick Roadmaster, una pietra miliare dello styling, disegnata da Harley Earl.
Sempre in quest'anno la Guide Lamp sviluppa il primo sistema manuale di segnalatori di svolta. Funzionano con un interruttore acceso - spento (non esistono ancora i lampeggiatori!). La Guide Lamp li vende alla United Motors che li applica ai camion.
Quest'anno la Fisher Body introduce i doppi tergicristalli.
Pochissime differenze rispetto all'anno precedente anche nei modelli Buick del 1936. La principale e' costituita da delle piccole ma potenti luci di profondita' il cui aspetto puo' far pensare a quelle di un sottomarino. Le "submarine-lights" sono montate sui parafanghi anteriori... nessuna altra auto li ha.
Nel 1936 viene presentata la Auburn 852 Cabriolet.
Le prime Cord 810 escono dalle linee della fabbrica di Connersville, Indiana e vengono direttamente inviate presso i concessionari. La 810, che verra' ribattezzata dal pubblico "The Coppertone Cord", viene messa in vendita in 4 versioni:
Cord 810 Westchester Sedan $1,995.
Cord 810 Beverly Sedan $2,095.
Cord 810 Convertible Coupe $2,145.
Cord 810 Convertible Sedan $2,195.
I lavoratori di due impianti chiave della GM a Flint, Michigan, iniziano uno sciopero di protesta "sit-down" durante l'ultima settimana del dicembre 1936.
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Quality:
# Low / Bassa
# # Mid-low / Medio-bassa
# # # Standard
# # # # Mid-High / Medio-alta
# # # # # Maximum-FullScreen / Massima-TuttoSchermo
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1934-36FordsAndLincolns.mov
Available on DVD
Run Time: 00:02:18 Audio/Visual: sound, C Quality: # # #
Producer: Romano-Archives
Slideshow. 1934-36 Ford and Lincoln cars images.
Immagini in sequenza. Auto Ford e Lincoln dal 1934 al 1936.
1934-SF-GENERALSTRIKE-1.mpeg
Available on DVD
Run Time: 00:00:49 Audio/Visual: sound, B&W Quality: # # # # #
Producer: Pathe News
Newsreel documenting episodes of the 1934 San Francisco general strike. Some interesting epoca cars sequences.
Cinegiornale che documenta episodi dello sciopero generale a San Francisco nel 1934. Alcune interessanti sequenze di auto dell'epoca.
1934-SF-GENERALSTRIKE-2.mpeg
Available on DVD
Run Time: 00:00:39 Audio/Visual: sound, B&W Quality: # # # # #
Producer: Pathe News
Newsreel documenting episodes of the 1934 San Francisco general strike. Some interesting epoca cars sequences.
Cinegiornale che documenta episodi dello sciopero generale a San Francisco nel 1934. Alcune interessanti sequenze di auto dell'epoca.
1934airflow-safety-test-mute.mov
Available on DVD
Run Time: 00:02:35 Audio/Visual: silent, B&W Quality: # # #
Producer: Unknown
Extreme safety test of the brand-new Chrysler Airflow.
Vari test di sicurezza estremi per la nuovissima Chrysler Airflow.
Click HERE to watch this video on videoclick.com
Clicca QUI per visionare questo video su videoclick.com
1934SanFranciscoLongshoreStrike.mpeg
Available on DVD

Run Time: 00:02:25 Audio/Visual: sound, B&W Quality: # # # # #
Producer: Unknown
Longshoremen close down the Port of San Francisco in the spring of 1934. Some interesting epoca cars sequences.
Altre scene dallo sciopero generale a San Francisco nel 1934 girate nella zona del porto. Alcune interessanti sequenze di auto dell'epoca.
1934babyLindbergTrial01.mov
Available on DVD
Run Time: 00:00:50 Audio/Visual: sound, B&W Quality: # # # #
Producer: Universal Newsreel
Baby Lindberg trial: Jury indicts Hauptmann for murder. Automobile filmed outside court.
Al processo per il sequestro di Baby Lindberg, Hauptmann viene incriminato per omicidio. Si vede arrivare al tribunale un'auto scura.
1934bonnieandclyde.MPG
Available on DVD
Run Time: 00:01:20 Audio/Visual: sound, B&W Quality: # # #
Producer: Unknown
Theatrical renact of the Bonnie & Clyde criminal career. Epoca footage. Some interesting epoca cars sequences.
Ricostruzione cinematografica d'epoca delle gesta criminali di Bonnie & Clyde. Alcune interessanti sequenze di auto dell'epoca.
1934bonnieandclyde-killing.mp4
Available on DVD

Run Time: 00:02:02 Audio/Visual: sound, B&W Quality: # # # #
Producer: Unknown
Bonnie & Clyde death car. Epoca amateur footage.from an unidentified newsreel.
L'agguato mortale a Bonnie & Clyde in questo filmato amatoriale contenuto in un cinegiornale dell'epoca.
1934cummings-Indy500-1.mov
Available on DVD
Run Time: 00:02:02 Audio/Visual: sound, B&W Quality: # # # #
Producer: Universal Newspaper Newsreel
1934 Indy 500 winner, "Wild Bill" Cummings, sets new record in thrilling auto race.
Servizio completo di cinegiornale d'epoca sulla 500 Miglia di Indianapolis del 1934.
Click HERE to watch this video on videoclick.com
Clicca QUI per visionare questo video su videoclick.com
1934dionne-quintuplets.mov
Available on DVD
Run Time: 00:01:11 Audio/Visual: sound, B&W Quality: # # # #
Producer: Universal Newspaper Newsreel
Father with an old car drives away proudly after his 5 new born babies have been checked-out by the family doctor.
Un papà, cui sono appena nati 5 gemelli, viene rassicurato dal medico di famiglia; poi se ne và, fiero, sulla sua vecchia auto.
1934dymaxion-car-mute-b.mov
Available on DVD
Run Time: 00:00:21 Audio/Visual: silent, B&W Quality: # # #
Producer: unknown
Epoca footage of the 1933-34 Dymaxion Car concept car.
Riprese d'epoca della concept car Dymaxion Car del 1933-34.
1934dymaxion-car01.mov
Run Time: 00:00:24 Audio/Visual: sound, B&W Quality: # # #
Producer: unknown
Epoca footage of the 1933-34 Dymaxion Car concept car.
Riprese d'epoca della concept car Dymaxion Car del 1933-34.
Click HERE to watch this video on videoclick.com
Clicca QUI per visionare questo video su videoclick.com
1934dymaxion-car02.mov
Available on DVD
Run Time: 00:00:20 Audio/Visual: sound, B&W Quality: # # #
Producer: unknown
Epoca footage of the 1933-34 Dymaxion Car concept car.
Riprese d'epoca della concept car Dymaxion Car del 1933-34.
Click HERE to watch this video on videoclick.com
Clicca QUI per visionare questo video su videoclick.com
1934DymaxionCar-FullerInterviewed.mov
Available on DVD
Run Time: 00:00:30 Audio/Visual: sound, B&W Quality: # # # #
Producer: unknown
Epoca footage of the 1933-34 Dymaxion Car concept car and an excerpt from an interview to Buckminster "Bucky" Fuller, The car's ideator.
Riprese d'epoca della concept car Dymaxion Car del 1933-34 con un estratto da un'intervista a Buckminster "Bucky" Fuller, i'inventore dell'auto.
1934FightingCrime01.mov
Available on DVD
Run Time: 00:00:16 Audio/Visual: sound, B&W Quality: # # #
Producer: unknown
Epoca footage about some gangster's funeral.
Filmato d'epoca sul funerale di un gangster non specificato.
1934invention-b-mute.mov
Available on DVD
Run Time: 00:00:10 Audio/Visual: silent, B&W Quality: # # #
Producer: unknown
Kind of railroad crossing elastic safety barrier.
Barriera elastica di sicurezza per passaggi a livello.
1934Times Square-NY.rm
Available on DVD

Run Time: 00:01:04 Audio/Visual: silent, B&W Quality: # #
Producer: unknown
Epoca footage of Times Square, NYC.
Riprese d'epoca di Times Square a New York.
1934turret-top-gm-cinead.mov
Available on DVD
Run Time: 00:00:39 Audio/Visual: sound, B&W Quality: # # #
Producer: GM
Fragment of a 1934 GM ad about the new "Turret Tops".
Frammento di filmato pubblicitario GM sulla produzione del nuovo tipo di cabina detto "Turret Top".
1935baby-Lindberg-newsreel.mov
Available on DVD
Run Time: 00:04:49 Audio/Visual: sound, B&W Quality: # # #
Producer: Universal Newsreel
Baby Lindberg trial: Hauptmann is found guilty. Gets the chair. Some interesting epoca cars sequences.
Processo per il sequestro di Baby Lindberg, Hauptmann viene condannato alla sedia elettrica. Alcune interessanti sequenze di auto dell'epoca.
1935BabyLinbergTrialEnds.mov
Available on DVD
Run Time: 00:02:01 Audio/Visual: sound, B&W Quality: # # # #
Producer: Unknown
Baby Lindberg trial ends. Some interesting epoca cars sequences.
Il processo per il sequestro di Baby Lindberg ha finalmente termine. Alcune interessanti sequenze di auto dell'epoca.
1935BehindTheBrightLights.mpeg
Available on DVD
Run Time: 00:07:09 Audio/Visual: sound, B&W Quality: # # # # #
Behind the Bright Lights (1935)
Sponsor: Chevrolet Division, General Motors Corporation
Producer: Handy (Jam) Organization
How Chevrolet's giant electric sign in downtown Chicago works.
This 30s film tells us how the huge lighted Chevrolet sign in Chicago worked, including the part where letters crawl by spelling various advertising messages. It’s actually pretty interesting and well explained.
Come funzionava la più grande scritta pubblicitaria luminosa del mondo. Era una pubblicità della Chevrolet a Chicago.
1935ChevroletLeaderNews0101.mpeg
Available on DVD
Run Time: 00:08:08 Audio/Visual: sound, B&W Quality: # # # # #
Sponsor: Chevrolet Division, General Motors Corporation
Producer: Handy (Jam) Organization
Promotional newsreels featuring a variety of Chevrolet-centric stories, including: the building of Norris Dam in Tennessee; an automobile racing an ice boat across a lake in Mt. Clemens, Michigan; gasoline economy tests on Detroit streets; women showing off their hairstyles in an automobile moving along New York City streets; the Soap Box Derby at Dayton, Ohio; and a miniature dog riding in the glove compartment of an automobile in San Francisco.
Shotlist
Trumpet fanfare;
Title Card: "Chevrolet Leader News" superimposed over trumpets.
Title Card: "Tennessee Valley" over TVA project.
Tennessee Valley Authority. High shot construction site in Tennessee Valley with pulleys and cables above. Workers climbing up ladder on wall of dam. VS dam under construction. ECU wheels of anchor cars roll slowly across railroad tracks (walls of dam and mountains in BG).
U.S.T.V.A. ambulance parks in front of building; man emerges and walks toward office. Steam shovel pivots, ready to dump load into dump truck. Man welding railroad rail. Steam shovel emptying rocks into truck which sags under the load; truck drives off. Man loading steel rail into bed of pickup truck (tires in BG). CU headlights and grill of pickup truck. VS trucks driving
through construction site. High shot construction site in Tennessee Valley with pulleys and cables above.
Title Card: "Mount Clemens, Michigan" over car and ice boat racing on frozen lake.Automobile and ice boat race across lake. VS automobile and ice boat racing across frozen lake; CU ice boat.
Title Card: "Detroit" over gas sloshing in vacuum gauge, Gasoline gauge mounted on windshield of automobile. CU gas gauge (resembling lantern).
CU 2 men talking in front seat of moving automobile, one writes on clipboard as other drives.
CU man writing on clipboard, leans forward and checks gas gauge mounted on windshield.
Automobile pulls to stop at curb, camera zooms in for ECU of gas gauge.
Title Card: "New York City" over 3 women in back seat of moving car.
Promotional newsreel sponsored by General Motors.
Several women driving in automobile; showing off hairstyles.
3 women in back seat of moving automobile. Male hairstylist combing back of woman's hair in beauty parlor. CU women turning around to show off hair styles.
Several women, dressed in evening clothes, getting into car (assisted by uniformed men) as crowd looks on; car pulls from curb. ECU blonde woman seated beside open car window. Automobile, with several women passengers, driving on residential street. 5 women in moving car (as seen through front windshield from hood mounted camera).
Title Card: "Dayton, Ohio" over 2 boys building soap box derby car.
Soap box derby competition. 2 boys building (hammering) wooden soap box car in garage; pick up wheels and attach them; turn car over car, setting it upright. Boy picks up rope, cuts it, and both tie it to front axle.
Several boys with wooden soap box cars pulling them down crowd-lined street. Soap box cars at starting line; cars take off slowly. VS cars racing down crowd-lined raceway. CU boy seated in car. CU boy wearing goggles. 2 men in speeding soap box car. Dog (German Shepherd) running down raceway. Man waving flag at finish line as cars race by and crowd watches.
Title Card: "San Francisco" over puppy perched on open glove compartment door.
Girl places small dog in glove compartment of automobile. CU young, smiling girl getting into automobile with dog (poodle) in arms; seated in front seat as woman gets into driver's seat.
Girl opening glove compartment; placing poodle in it (leaving compartment open).
CU pup peering from glove compartment, backing into it, then trying to step out of it. Car pulls from curb in front of fancy house.
Cinegiornale promozionale che illustra un sacco di avvenimenti... quasi tutti con al centro un'automobile Chevrolet.
1935ChevroletLeaderNews0102.mpeg
Available on DVD
Run Time: 00:06:15 Audio/Visual: sound, B&W Quality: # # # # #
Sponsor: Chevrolet Division, General Motors Corporation
Producer: Handy (Jam) Organization
Promotional newsreel containing a variety of Chevrolet-centric stories, including the construction of U.S. 1 linking Key West, Florida with the mainland; a Baltimore ceremony awarding large Chevrolet keys to the oldest auto plant employees; a man leading a pony with his Chevrolet; the "Evans Auto-Railer," an automobile that runs down railroad tracks in Jackson, Michigan; old automobile advertising; a travelogue sequence set in St. Augustine, Florida, the oldest city in North America; and swimsuit models riding atop a Chevrolet in Florida.
Shotlist
U.S. Highway 1 connects 25 islands from Florida coast to Key West. Oldest Chevrolet employees hold reunion in Baltimore plant. Jackson, Michigan: Combination bus and railroad car connect small towns with railroad.
Promotional newsreel sponsored by General Motors: Construction of highway linking Key West, Florida with mainland; Ceremony awarding large Chevrolet key to several elderly men; Man and young girl taking pony for ride in automobile; Bus effortlessly converting from driving on street to railroad tracks; Catalogue featuring turn-of-the-century automobiles (Horseless Carriages); Automobile driving along narrow alley; Several women (wearing swimsuits) riding to beach atop car.
Title Card: "Chevrolet Leader News" superimposed over illustration of air horn.
Title Card: "Key West, Forida" superimposed over ocean.
Automobile driving across sandy spit jutting into calm sea. Workers building roadway (to Key West, FL). CU construction site; cranes and dredges (man rowing boat in BG).
Floating dredge (panning shot). Train crossing narrow concrete bridge (trestle) over calm water (tracking shot); VS car crossing bridge. Automobile driving on highway (to Key West, FL); highway (seen through car windshield).
Title Card: "Baltimore" superimposed over industrial building.
Baltimore, Maryland: Ext. automobile factory under construction; cars in parking lot (panning shot).
VS smiling, elderly men (wearing suits and hats; some wearing eyeglasses). Several elderly men watching presentation of oversized "Key to the City"; CU 2 men with key inscribed "Welcome Chevrolet...Oldest Employee". Several smiling, elderly men (wearing suits) standing beside 2 men shaking hands (Joseph W. Burns, Speaker of the House of Representatives). Several elderly men (panning shot).
Title Card: "Long Beach, California" superimposed over house shaded by palm trees.
Man, child and pony approaching automobile (parked beside palm shaded house); man opening rear door (girl running around to passenger side). MS pony (in back seat); man reaching through car window and petting pony. Man getting into car; driving o.s. Car parked on street (lined with palm trees); man leading pony from back seat of car. Girl riding pony (man steadying saddle as pony walks).
Title Card: "Jackson, Michigan" superimposed over bus driving on city street.
Bus turning (from street) onto railroad tracks. ECU hand operating control levers. CU guide wheels lowering to railroad tracks (from bus chassis -- beside tire); wheels rolling. Bus crossing railroad trestle (tracking shot); railroad tracks (view to horizon). Bus driver's and passenger's backs (road visible through windshield). ECU rolling wheels. Train rolling along railroad track (tracking shot); 2 cars rapidly approach railroad crossing; train stops, allowing cars to cross tracks. Train rolling along tracks toward station (tracking shot). ECU hand operating control levers. CU (front of) bus turning off of railroad tracks (Chevrolet logo visible); retracting guide wheels. Man loading steel milk container into cargo compartment of bus ("Evans Auto-Railer"; Chevrolet logo visible); closing door; picking up small travel bag; walking o.s. Bus driver boarding bus.
Title Card: "Ad-Laughs of Yesterday" superimposed over hands flipping through "Horseless Age" catalogue.
Man (sitting in living room) thumbing through "Horseless Age" catalogue. Photograph (advertisement) of man and woman sitting in early model automobile (ad copy indicates "Price: $1000.00...No Agents"). Illustration of several people crowding into early model "Strathmore" automobile.
Title Card: "St. Augustine, Florida" superimposed over trees, street sign and parked automobile
MS partially visible automobile parked beside trees and street sign. Car driving along narrow road (alley) surrounded by trees (Treasury Street in St. Augustine, FL); driving over bumps, turning o.s.
Title Card: "Miami Beach" superimposed over automobile driving along waterfront (Miami skyline in BG).
Miami Beach, Florida Automobile driving along waterfront (tracking shot; Miami skyline in BG). VS 20 smiling, waving women
(wearing swimsuits) adorning (slowly) moving car; woman waving (sitting atop spare tire); car driving along palm shaded lane; car stopping; women jumping off.
Cinegiornale promozionale che illustra un sacco di avvenimenti... quasi tutti con al centro un'automobile Chevrolet.
1935ChevroletLeaderNews0103.mpeg
Available on DVD
Run Time: 00:08:18 Audio/Visual: sound, B&W Quality: # # # # #
Filetype: MPEG 2 Filesize: 219,8 MB
Sponsor: Chevrolet Division, General Motors Corporation
Producer: Handy (Jam) Organization
Promotional newsreels featuring a variety of Chevrolet-centric stories, including: heavy-duty trucks used in construction; St. Augustine, Florida, site of the oldest houses in America; old horseless carriage advertisements; a homemade streamlined house trailer in Guadalupe, California; auto interiors designed by new York jewelers; an Army convoy at Fort Sill, Oklahoma; and a Chihuahua dog standing in for a radiator ornament on a moving car in Grand Rapids, Michigan.
Shotlist
Promotional newsreel sponsored by General Motors: Cement mixers at construction site; Truck hauling logs; Oldest house in U.S.; Horse-drawn carriage passing newspaper advertisment for turn-of-the-century automobiles; Streamlined car pulling travel trailer; Women modeling jewelry in back seat of car; Men talking in front seat of car (at oil drilling site); Army convoy traversing hilly fields and mud; Truck assembly line; Chihuahua as automobile hood ornament.
Title Card: "Chevrolet Leader News" superimposed over illustration of air horn.
Title Card: "USA" superimposed over cement mixer driving through construction site.
Cement (concrete) mixer turning into construction site; driving up ramp. Mixer parked beneath loading station. Workers emptying sacks of cement into mixer. VS mixer driving along busy street. Cement flowing from mixer (worker shovelling cement along shoot into foundation).
Truck, loaded with cut logs, driving through clearing in woods (2 workers prominent). Approaching
truck laden with logs. CU (passing) truck laden with logs. Lumberjack wielding ax (collapses log pile).
Worker operating saw mill. Truck, loaded with milled lumber, driving through clearing in woods (stacked timber and pine trees in BG).
Title Card: "St. Augustine, Florida" superimposed over ivy-covered building (sign indicating "Oldest House").
VS ivy-covered building (sign indicating "Oldest House"); automobile driving passed house.
Horse-drawn carriage plodding along shady street.
Car stopping beside house (American and Spanish flags waving); CU several people (wearing "gypsy" clothing) getting out of car.
Title Card: "The Horseless Carriage" superimposed over old "Saturday Evening Post"
Print advertisement for Rambler Touring Cars (Horseless Carriages) published in old issue of "Saturday Evening Post". Print advertisement for "Buffalo Tourneau Touring Car" (photograph very poor quality); CU photograph of four people riding in early-model touring automobile.
Title Card: "Quadalupe, California" superimposed over streamlined automobile pulling matching travel trailer.
Streamlined automobile pulling matching homemade streamlined travel trailer. MS door hatch opening; man stepping out; walking to trailer (windows are portholes); opening door (house in BG).
2 women exiting trailer. CU man, sitting in car, pulling down hatch. CU trailer being pulled along street (from rear)
Title Card: "New York City" superimposed over bustling street scene (pedestrians, double-decker buses, etc.)
CU spinning steering wheel (lined with cloth and filled with jewelry). Woman's bejeweled hands turning steering wheel. CU automobile door and handle; woman's bejeweled hand grabbing and turning handle; MS woman opening door; striking pose (in automobile showroom). CU 2 well-dressed women (sitting in back seat of car) admiring their own, and each others, jewelry (diamond bracelets, necklaces, rings, etc.)
Title Card: "Oklahoma City, Oklahoma" superimposed over oil field with drilling equipment.
Automobile pulling into work (drilling) site; driver (wearing suit and hat) getting out of car; approaching worker. CU worker (sitting and loafing on ledge) smoking cigar and looking upward (oblivious to man standing beside him); frustrated man talking to worker (worker doesn't respond); man slapping worker on knee; worker spitting; turning to face man; men straining to hear each other; man pointing sharply; both men walking o.s. 2 men approaching and getting into car. CU man getting into driver's seat (steering wheel prominent). VS 2 men talking (somewhat heatedly) in front seat of car (seen from back seat)
Title Card: "Fort Sill, Oklahoma" superimposed over convoy of trucks driving across rolling hills.
LS convoy (trucks) driving across rolling hills. VS army trucks, artillery, etc. navigating steep, muddy inclines and muddy streams (soldiers prominent). Artillery being towed from mud pit.
Truck assembly line (high shot); MS factory workers adjusting truck hood; working under hood.
ECU inscription on truck indicating "U.S.C.C.C.". Trucks driving out of assembly plant.
Title Card: "Grand Rapids Michigan" superimposed over well-dressed couple and small boy walking toward automobile parked in driveway of suburban house.
Well-dressed couple and small boy walking toward automobile parked in driveway of suburban house (boy carrying chihuahua); man lifting boy to hood of car. CU boy (with man behind him),
placing chihuahua as hood ormanent, pointing finger (admonishing it to behave); man placing tiny goggles on dog; man lifting boy from hood (they walk around car; dog obediently remains on hood). Car pulling from driveway (with dog as hood ornament). CU dog hood ornament on moving car (dog's ears flapping in wind).
Cinegiornale promozionale che illustra un sacco di avvenimenti... quasi tutti con al centro un'automobile Chevrolet.
1935DownTheGasolineTrail.mpeg
Available on DVD
Run Time: 00:07:55 Audio/Visual: sound, B&W Quality: # # # # #
Down the Gasoline Trail (1935)
Sponsor: Chevrolet Division, General Motors Corporation
Producer: Handy (Jam) Organization
Cartoon showing what happens to a drop of gasoline from the time it flows into the gas tank to when it is exploded in the engine cylinder. This "fantastic voyage" through a glisteningly clean Chevrolet engine is an excellent example of the soft-sell industrial, where the product that's promoted is hardly ever mentioned by name.
Cartone animato che mostra quello che accade ad una goccia di benzina nel suo passare dal serbatoio al cilindro, dove poi esploderà.
1935Indy500-1960Made-0-25.mpeg
Available on DVD
Run Time: 00:00:25 Audio/Visual: sound, B&W Quality: # # # # #
Producer: Unknown
Footage from the 1935 Indy 500.
Sequenze girate durante la 500 Miglia di Indianapolis del 1935.
1935RoaringRoads.mpg
Available on DVD

Run Time: 00:57:00 Audio/Visual: sound, B&W Quality: # # # #
Roaring Roads (1935)
Director: Charles E. Roberts
Producer: William A. Berke
Production Company: Marcy Pictures Corporation
This picture is an early showcase for David Sharpe, who was to become one of the premier stunt men of the 20th Century with feats and credits in literally hundreds of films and TV show. As a programmer, this isn't too bad a little picture either. William Berke knew what he was doing. Gertrude Messinger, Mary Kornman, Mickey Daniels were also fine in support. Look for Fred Kohler Jr. as a bad guy. David Sharpe also got story credit as well. The dance contest in the middle of the picture stops it cold for a short time, but that's a minor quible. Good location shooting in and around 30's L.A. and at the race track. Notice all the NRA and product placement advertising, now common today.
Film degli anni 30 ambientato a Los Angeles nel mondo delle corse.
1935Roosvelt-boulder-dam-NR.mov
Available on DVD
Run Time: 00:00:42 Audio/Visual: sound, B&W Quality: # # #
Producer: Universal Newsreel
President Roosevelt's dedication of the Boulder Dam. Some interesting epoca cars sequences.
Il presidente Roosevelt inaugura la diga Boulder. Alcune interessanti sequenze di auto dell'epoca.
1935Sky-Billboards.mpeg
Available on DVD
Run Time: 00:07:32 Audio/Visual: sound, B&W Quality: # # # # #
Sky Billboards (1935)
Sponsor: Chevrolet Division, General Motors Corporation
Producer: Handy (Jam) Organization
How skywriting works -- and the making of an aerial Chevrolet advertisement.
Come scrivere sul cielo con un aereo e... come si scrive nel cielo una pubblicità della Chevrolet.
1935TheSafestPlace.mpeg
Available on DVD
Run Time: 00:06:23 Audio/Visual: sound, B&W Quality: # # # # #
The Safest Place (1935)
Sponsor: Chevrolet Division, General Motors Corporation
Producer: Handy (Jam) Organization
How the automobile is the safest place a person can be.
Perchè l'automobile è il posto più sicuro dove una persona possa stare.
1935WeDrivers.mpeg
Available on DVD
Run Time: 00:10:30 Audio/Visual: sound, B&W/C Quality: # # # # #
We Drivers (1935)
Sponsor: General Motors Corporation, Public Relations Staff
Producer: Handy (Jam) Organization
Early driving safety film showing good and bad sides of a driver's mind.
Uno dei primi film sulla sicurezza stradale. Mostra il lato buono e quello cattivo presenti nella mente di ogni automobilista.
1935Wreckless.mpeg
Available on DVD
Run Time: 00:17:20 Audio/Visual: sound, B&W Quality: # # # # #
Wreckless (1935)
Sponsor: Chevrolet Division, General Motors Corporation
Producer: Handy (Jam) Organization
A Jam Handy "comedy" short sponsored by Chevrolet that touts modern car design's impact on safe driving.
Un cortometraggio di Jam Handy che dimostra l'influenza sulla sicurezza di guida del moderno design automobilistico.
1936ACoachForCindarella.mpeg
Available on DVD
Run Time: 00:09:22 Audio/Visual: sound, C Quality: # # # # #
A Coach for Cindarella (1936)
Sponsor: Chevrolet Division, General Motors Corporation
Producer: Handy (Jam) Organization
Imaginative cartoon that breaks down the parts and features of a Chevrolet automobile into units that can be understood in terms of plant and animal life: caterpillars roll into circles and become automobile tires; in the "visible V-6" fireflies equal spark plugs and mice provide motive power. Naturally, tells part of the Cinderella story, too. Animation supervisor thought to be Frank Goldman.
Seven of the one hundred and eighteen films in Jam Handy's Direct Mass Selling series (see notes for Down the Gasoline Trail) were Technicolor cartoons resembling the studio animation of the period. We do not yet know who the animators were, but it is clear they were drawn from the best of the Hollywood cartoon cadre. A Coach for Cinderella, the first industrial film produced in Technicolor, was the best of Jam Handy's animations and has been a favorite of animation collectors and historians for years. Pictorially and musically, the film resembles European advertising films (especially the early work of George Pal for the Dutch electrical
conglomerate Philips)-one of several indications that exiled European animators may have relocated to Handy's Detroit studios. (Another clue is the stop-motion animation in such films as Auto-Lite on Parade and Precisely So, which is similar to Oskar Fischinger's work of the early thirties.)
Cinderella set a standard for quality to which other American advertising animation would aspire. Indeed, it is rumored that the scene in which birds wrap Cinderella's gown around the wooden dummy was appropriated by Walt Disney for his own Cinderella. Jam Handy films were always exceptional at showing how things work. The achievement here was to break down the parts and features of a Chevrolet automobile into units that could be understood in terms of plant and animal life: caterpillars roll into circles and become automobile tires; in the "visible V-6" fireflies equal spark plugs and mice provide motive power. The other Technicolor cartoons that Jam Handy produced for Chevrolet (most of them have not been seen in over fifty years) were A Ride for Cinderella, One Bad Knight, Peg-Leg Pedro, Nicky Nome Rides Again, The Princess and the Pauper, and Jumping Beans. Hints in the trade papers suggest that the animation was supervised by Frank Goldman.
This is one of the cartoons produced by Jam Handy for Chevrolet as theatrical shorts -- probably the most beautiful industrial cartoons ever made. The story lines in these shorts are mostly reworkings of children's fairy tales, but they're are so artfully executed that you won't mind. In this cartoon, Cinderella looks like a stylish late '30s flapper and her "finest coach in the land" looks like a Chevrolet. A Coach For Cinderella was the first Technicolor sponsored film. Inspired, in part, by George Pal's advertising films for Philips Petroleum.
Cartone animato pubblicitario della Chevrolet. Narra l'avventura di Cenerentola. Naturalmente al posto della carrozza della fiaba qui troviamo una luccicante berlina Chevrolet.
1936AllAmericanSoapBoxD.mpeg
Available on DVD
Run Time: 00:10:26 Audio/Visual: sound, B&W Quality: # # # # #
The All American Soap Box Derby (1936)
Sponsor: General Motors Corporation
Producer: Handy (Jam) Organization
Tribute to the American boy as inventor, engineer and sportsman. Shows contestants building their vehicles and the final competition at Derby Downs in Akron, Ohio.
General Motors sponsored this film, as well as the derby, which was supposed to be a tribute to the "All-American Boy".
Un tributo al "Ragazzo Americano" come inventore, ingegnere e sportivo. Mostra la costruzione dei veicoli e la gara finale dei ragazzi partecipanti all'annuale Soapbox Derby ai Derby Downs di Akron, Ohio.
1936auburnBoattailSpeedster.MPG
Available on DVD
Run Time: 00:00:42 Audio/Visual: sound, C Quality: # # #
Producer: Romano-Archives
A 1936 Auburn Boattail Speedster. Actual footage.
Una Auburn Boattail Speedster del 1936.
1936auburnBoattailSpeedster2.MPG
Available on DVD
Run Time: 00:00:17 Audio/Visual: sound, C Quality: # # #
Producer: Romano-Archives
A 1936 Auburn Boattail Speedster. Actual footage.
Una Auburn Boattail Speedster del 1936.
1936autoshow-b.mov
Available on DVD

Run Time: 00:00:13 Audio/Visual: silent, B&W Quality: # #
Producer: unknown
Epoca footage from a 1936 auto-show.
Riprese d'epoca effettuate all'interno di un salone dell'auto.
1936Buick-Only1inEurope-UD.mov
Available on DVD
Run Time: 00:02:35 Audio/Visual: silent, C Quality: # # # #
Producer: Romano-Archives
The only 1936 Buick Convertible in Europe. Filmed in Udine, Italy, Spring 2003.
L'unica Buick convertibile del 1936 in Europa. Filmata a Udine nella primavera 2003.
1936buick-parade.mov
Available on DVD
Run Time: 00:00:10 Audio/Visual: sound, C Quality: # # #
Producer: Romano-Archives
A 1936 Buick.
Una Buick del 1936 sfila ad un raduno di auto d'epoca.
1936Ca-why_not_live.mpeg
Available on DVD

Run Time: 00:10:09 Audio/Visual: sound, B&W Quality: # # # # #
Why Not Live? (1936)
Producer: The American Red Cross
Dramatic and shocking safety film set in the dangerous landscape and roadscape of 1930s America.
Film sulla sicurezza stradale, drammatico e scioccante, girato sulle pericolose strade dell'America degli anni 30.
1936ChevroletLeaderNews0201.mpeg
Available on DVD
Run Time: 00:08:26 Audio/Visual: sound, B&W Quality: # # # # #
Sponsor: Chevrolet Division, General Motors Corporation
Producer: Handy (Jam) Organization
Promotional newsreels featuring a variety of Chevrolet-centric stories, including: Southern youngsters learn safe driving habits while driving in kiddie cars and scooters on miniature streets; Chautauqua Lake ferry uses two automobile engines as motive power.
Cinegiornale promozionale che illustra un sacco di avvenimenti... quasi tutti con al centro un'automobile Chevrolet.
1936ChevroletLeaderNews0202.mpeg
Available on DVD
Run Time: 00:08:14 Audio/Visual: sound, B&W Quality: # # # # #
Sponsor: Chevrolet Division, General Motors Corporation
Producer: Handy (Jam) Organization
Promotional newsreels featuring a variety of Chevrolet-centric stories, including: a Chevrolet pulling an aquaplane along the beach; an isolated Kentucky village linked to the world by motor cars; alligator wrestling; mobility for the Miami Beach police; and new parking meters in Dallas, Texas.
Cinegiornale promozionale che illustra un sacco di avvenimenti... quasi tutti con al centro un'automobile Chevrolet.
1936ChevroletLeaderNews0203.mpeg
Available on DVD
Run Time: 00:09:07 Audio/Visual: sound, B&W Quality: # # # # #
Sponsor: Chevrolet Division, General Motors Corporation
Producer: Handy (Jam) Organization
Promotional newsreels featuring a variety of Chevrolet-centric stories. Contents include: bathing girls dive from top of Chevrolet automobile; owner of 1913 car trades it in for a new 1936 Chevrolet; Jack Dempsey referees a boys' boxing match; a seven-foot tall giant man inspects the Chevrolet "Turret Top"; a fishing expedition in the Ozark Mountains; a car driven into the water so that fish can swim in and be trapped; the Detroit police traffic safety campaign; and a birthday party for children and domestic dogs.
Shotlist
Title Card: "The Leader News" over montage of marching band.
Title Cards
VS beach studded with palm trees; women (wearing bathing suits) climb atop car parked in surf with water slide propped against it. Car on sandy beach as 14 women (film running in reverse) pile into car; car backs up (slide strapped to roof) as woman hangs head out window. Car backs up to fenced pool and several women (wearing swim suits) exit (trees & mountains in BG); VS women climbing atop car and diving into pool.
VS 1913 Chevrolet being driven along country road and over wooden bridge; through small town. CU smiling elderly man, wearing Harry Truman-style glasses and hat, driving car; smiling elderly woman beside him wears granny glasses and hat. Municipal building with several men gathered in front; camera pans down revealing shiny, new black 1936 Chevrolet beside 1913 model. CU elderly couple and tall man beside car, microphone in front of them; tall man removes hat; CU as he presents car key to them and shakes their hands; smiling, they make a few comments into the mike; he chomps fat cigar as he opens car door and gets in; CU both seated in front seat of car as they laugh and she claps her hands.
Panning shot large crowd seated in outdoor stadium surrounding boxing ring. CU 2 men walking through stadium (one is Jack Dempsey wearing street clothes) dogged by autograph seeking boys. Dempsey climbing into ring. Crowd giving standing ovation. Dempsey waves to crowd and 2 young boys, wearing boxing trunks and gloves, appear in ring; Dempsey talks to them (he is referee) and the fight begins; Dempsey paces in ring, observing boys pummeling each other. 2 men in ring before fight with trainers and referee. VS 2 men boxing and holding each other as Dempsey intervenes. CU men in crowd looking at o.s. action (wearing suits and hats). Trainers attending to fighter in corner of ring, one wipes fighter's face. 2 teen boxers, Dempsey as referee.
Finished automobiles moving slowly along assembly line as 2 men inspect car; one is very tall and lifts the other so that he may view roof of car. Tall man inspects car, then gets in driver's side with difficulty. CU man's feet with worn shoes; camera pans upward revealing smiling, seven-foot man wearing lab coat (with sleeves to short) and hat.
Panning aerial of bridge, river (in Ozark mountains of Missouri). Black car pulling slowly from curb in front of stores (dog passes). CU car being driven over very rocky and hilly terrain; CU tires rolling over large rocks. Man and woman fishing from rowboat; he pulls fish from water as woman sits passively in boat. Car driving into shallow, tree-lined lake. VS car immersed to fenders in lake, one man sits in car as other stands in water with bucket and hand-held net catching fish; man puts bucket in car. ECU water flooding int. car; man closes car door. Car driving from small lake onto shore; car stops, man opens car door and water drains from car; they get out and man opens rear door; ECU pile of small, flopping fish (smelts) cascades from car. CU bucket of fish; hands tossing fish into bucket.
VS children (wearing party clothes) and dogs seated around table with birthday cake in yard; children attempting to control their dogs. Young girl (wearing party dress) petting and hugging panting, yawning dog (wearing party hat) seated on stool beside table with cake. Children running with their dogs to house. Black car drives down street and pulls to curb; stops and little girl jumps out; attractive blonde driver exits passenger side and puts key in trunk to open; 3 chihuahuas (barking, with tails wagging) standing on wooden platform above automobile tire. VS yard party scene with kids and dogs seated around table; CU children and their dogs (all dogs and children wear party hats); white chow 'flying' into frame (as if thrown from o.s.), lands on top of cake runs out of view causing mayhem. CU dog standing beside ruined cake, looking around and licking his chops.
Cinegiornale promozionale che illustra un sacco di avvenimenti... quasi tutti con al centro un'automobile Chevrolet.
1936ChevroletLeaderNews0204.mpeg
Available on DVD
Run Time: 00:08:59 Audio/Visual: sound, B&W Quality: # # # # #
Filetype: MPEG 2 Filesize: 237,6 MB
Sponsor: Chevrolet Division, General Motors Corporation
Producer: Handy (Jam) Organization
Promotional newsreels featuring a variety of Chevrolet-centric stories, including: the "Boudoir Express," dressing rooms on wheels in which women can change into swimsuits; Detroit police directing traffic with a "talking safety car"; miniature model planes at the International Air Derby; petroleum geologists X-raying the ground in search for oil; a seagoing, amphibious automobile navigating a lake; and Mickey, the firefighting cat of Minneapolis.
Shotlist
Newpapers 'hot-off-the-press.'
Folded newspapers coming off printing press.
Title Card: "Chevrolet Leader News" over montage.
United States map.
CU map of United States with blinking lights representing cities.
Title Card: "Hurry! Hurry! Last Call For the Boudoir Express" over women huddled in carts.
Women changing into swimwear in dressing rooms on wheels.
VS (from above) women changing clothes (and in stages of undress) while being pulled in dressing rooms on wheels; carts rolling passed hotel with palm trees. Automobile pulling carts (from above). Women, wearing swimsuits, reclining in carts (from above). Carts in front of cabana; women (wearing swimsuits) exit carts and run toward camera. Women running on beach (umbrellas, palm trees, ornate Spanish-style hotel in BG). Beach; women run to water and as tide comes in they turn and run away.
Title Card: "Police Direct Traffic with New 'Voice of Safety!'" over cars on highway.
Police car with speaker mounted on roof admonishes citizens for traffic safety violations.
CU police car (Dept. of Safety Education) driving in Detroit with large speaker (labeled "Safety Car") mounted atop roof. VS car driving on busy street. Pedestrians observed through car windshield (from back seat), driver and passenger in FG. LS city traffic (pedestrians entering crosswalk as cars come to stop at intersection in FG). Woman observed jay-walking (through car windshield); she looks at safety car with surprise and scurries back to curb; traffic, seen through windshield. Car pulling up beside car and double-parking. CU safety car. Car swerving from behind double-parked car (drug store with crowd outside in FG) and passing. Man reading newspaper while seated in car; alarmed, he drops newspaper on seat and leans out window to look behind him; pulls head in window and drives away with safety car following. VS safety car in traffic, traffic, seen through windshield.
Title Card: "Model Planes Show Speed At International Air Derby" over airstrip.
Model airplane championship.
Automobiles parked beside airstrip; people walking on runway. Crowd of boys and young men on grass with model airplanes. CU boy with model airplane; ECU boy's hand adjusting model airplane engine. CU, ECU boy spinning propeller of model airplane. Boy hurling model airplane into flight; VS airplane in flight against cloudless sky. VS crowd of (predominantly) men and boys, shielding eyes against sun, looking skyward. Airplane loses power and crashes. Girl tinkering with airplane; boys watch her spin propeller. Model airplane taking off from ground. CU Air Force man glancing at stopwatch and looking skyward. Model airplane makes perfect landing as crowd runs toward it. Automobile driving passed parked cars stops abruptly; young boy exits quickly and opens back door. Stack of boxes (seen through small car window. Man and boy remove fuselage and wing of model airplane from car and hurry to workbench (crowd observes); hand places completed model plane on scale (man with pencil records weight). CU hand squirting gas into airplane engine with medicine dropper. Man and boy start airplane; boy sets it in motion and it takes off. Boy standing on running board of rapidly moving car while pointing skyward; waves arm (as if to coax airplane to one direction); airlane lands smoothly; boy jumps from moving car and runs to it.
Title Card: "Engineers X-Ray the Ground In Search for New Oil Beds" over patch of scrubby desert.
Seismologists detonating explosives (underground) in search of oil deposits.
VS surveyors working in scrubby desert; measuring, etc.; raising flag. VS trucks and surveyors; trucks with drilling equipment. Men removing box of dynamite and detonator from truck; man unraveling hose mounted on truck; CU man inserting seismic detector in ground. Man climbing into back of truck; CU tinkering with machine (camera). CU 2 men handling length of pipe (dynamite charge). 2 men beside detonator (one talking on field telephone). Small explosion producing cloud of debris and dust. Diagram of strata (layers of rock); live action explosion superimposed as sound waves emanate. Man in small photography lab (in back of truck) develops seismic picture (resembling roll of tape); CU seismogram. Man, wearing safari hat (pith helmet) closing truck's back doors. 3 drilling trucks driving in scrubby desert.
Title Card: "Weigh Anchor! Here's Fun In a Sea-Going Automobile" over car/boat beside marina.
Sea-going automobile cruising in lake.
People boarding sea-going automobile (boat) at marina. Dapper man (wearing captain's hat and outfit) climbs into boat as other man loosens moorings. Dapper man removes car trunk (on boat) and climbs in; others join him. CU driver's side window opening; large flood light mounted above it; woman settles into seat. ECU hand turning ignition key. CU vibrating engine. Crew removing moorings. Boat (Chevy-Chase) cruising on lake with 2 men seated in rear; joined by woman. VS cruising boat, inc. CU frontal; riding choppy waves. CU American flag waving in breeze as boat leaves wake and spray in BG.
Title Card: "Mascot Mickey, Chief of Cats, Chases Fires Instead of Rats" over cat intently watching game of dominoes.
Cat watches firemen play dominoes, then accompanies them on call.
CU cat on tabletop watching men play dominoes. Several men (firemen), seated around table, holding meeting (beds in BG); one man stands before group pointing at diagram and gesturing. MS 3 men (wearing shirts and bow ties), seated at table, playing dominoes (cat on table watches); all suddenly jump from table to run o.s.; firemen seated around table rise and scurry o.s. Rows of beds; firemen run to, and slide down, firepoles in FG; firemen sliding down poles. ECU fireman's legs jumping onto pole. Cat jumps onto, and slides down pole; runs o.s. Fire engines speeding from firehouse. CU man seated in car, cat perched atop back seat. Car exiting firehouse; driving down street with cat's head hanging out of window. CU man driving car (cat perched with paws over front seat in FG). ECU cat (wearing firehat) licking whiskers.
Cinegiornale promozionale che illustra un sacco di avvenimenti... quasi tutti con al centro un'automobile Chevrolet.
1936chevy-bw-epoca-mute6.mov
Available on DVD
Run Time: 00:00:25 Audio/Visual: silent, B&W Quality: # # # #
Filetype: Quicktime movie Filesize: 1,3 MB
Fragment of a Chevtolet sponsored movie showing a 1936 Chevrolet nunning on paved roads.
Frammento di filmato pubblicitario Chevrolet. Una Chevroet del 1936 corre su strade asfaltate.
1936shirleyscar.mp4
Available on DVD

Run Time: 00:00:52 Audio/Visual: sound, B&W Quality: # # #
Shirley Temple's personal automobile.. Epoca footage.from unidentified newsreel.
La spider di Shirley Temple in questo cinegiornale dell'epoca.
1936dodge-car-trucksafrrally.mov
Available on DVD
Run Time: 00:00:49 Audio/Visual: silent, B&W Quality: # # # #
Sponsor: Chrysler
Fragment of a Chrysler sponsored movie showing 1936 Chrysler vehicles engaged in a safety-rally.
Frammento di filmato pubblicitario Chrysler. Si vedono veicoli Chrysler impegnati in una sorta di rally-enduro.
1936dodge-Radio_ad.mp3 Available on CD
Run Time: 00:01:02 Audio/Visual: sound Quality: # # # #
Filetype: Mp3 Filesize: 124 KB
Sponsor: Chrysler Corporation
Chrysler radio ad.
Pubblicità radiofonica Chrysler.
1936Formations.mpeg
Available on DVD
Run Time: 00:08:42 Audio/Visual: sound, B&W Quality: # # # # #
Formations (1936)
Sponsor: Chevrolet Division, General Motors Corporation
Producer: Handy (Jam) Organization
Defensive driving film explaining the importance of awareness of surrounding vehicles.
Film sulla "guida difensiva". Insegna a prevedere/prevenire le mosse degli altri automobilisti in varie situazioni.
1936HowYouSeeIt.mpg
Available on DVD
Run Time: 00:07:55 Audio/Visual: sound, B&W Quality: # # # #
How You See It (1936)
Sponsor: Chevrolet Division, General Motors Corporation
Producer: Handy (Jam) Organization
How persistence of vision makes motion pictures possible.
Come la persistenza della visione umana rende possibile il cinema. Molte interessanti sequenze di auto Chevrolet dell'epoca.
1936TurnaboutMan.mpeg
Available on DVD
Run Time: 00:07:01 Audio/Visual: sound, B&W Quality: # # # # #
Turnabout Man (1936)
Sponsor: Chevrolet Division, General Motors Corporation
Producer: Handy (Jam) Organization
What happens when bad driving habits are mirrored in other parts of a driver's life. Great shots of old cars.
Cosa accade quando un cattivo stile di guida si rispecchia in altre parti della vita privata di un automobilista.
1936Master-Hands'.mpg
Available on DVD
Run Time: 00:27:41 Audio/Visual: sound, B&W Quality: # # # #
Master Hands (1936)
Sponsor: Chevrolet Division, General Motors Corporation
Producer: Handy (Jam) Organization
Classic "capitalist realist" drama showing the manufacture of Chevrolets from foundry to finished vehicles. Though ostensibly a tribute to the "master hands" of the assembly line workers, it seems more of a paean to the designers of this impressive mass production system. Filmed in Flint, Michigan, just months before the United Auto Workers won union recognition with their famous sitdown strikes. Released the same year as two other films with which it shares similarities: MODERN TIMES and TRIUMPH OF THE WILL. Selected for the 1999 National Film Registry of "artistically, culturally, and socially significant" films.
Classico film drammaticheggiante della corrente "realismo capitalistico". Mostra le varie fasi della costruzione delle automobili Chevrolet dalla fonderia al veicolo finito.
1936On-the-Firing-Line.mpeg
Available on DVD
Run Time: 00:19:13 Audio/Visual: sound, B&W Quality: # # # # #
On the Firing Line (1936)
Sponsor: National Tuberculosis Association
Producer: Courier Productions, Inc.
Efforts being made by the National Tuberculosis Association in the war against tuberculosis, with many interesting scenes from the 1930s. Posing interesting and still relevant statistics linking poverty to the disease as well as surprising breakdowns on the racial demographics of tuberculosis victims, the film also includes fascinating footage of early sanitoria (treatment centers) and mobile health clinics.
Gli sforzi compiuti dalla National Tuberculosis Association, combattendo la guerra contro la tubercolosi nell'America della Grande Depressione. Alcune interessanti sequenze di auto e di una sorprendente "roulotte diagnostica" dell'epoca.
1936packard-cv5545.mov
Available on DVD
Run Time: 00:00:06 Audio/Visual: silent, C Quality: # # #
Producer: Romano-Archives
A 1936 Packard convertible. Actual footage.
Una Packard convertible del 1936. Video girato ad un raduno di auto storiche.
1936pathe-news-silent.mpeg
Available on DVD
Run Time: 00:13:22 Audio/Visual: silent, B&W Quality: # # # # #
Filetype: MPEG 2 Filesize: 304,3 MB
Newsreel compilation of key events of 1936.
Producer: Pathe News
Includes: Niagara Honeymoon Bridge Falls; Harvesting Ice in Maine; New Parachute; Dog Retriever; Plant Growth; Testing Navy Plane; Skiing.
Cinegiornale con una compilation di eventi chiave del 1936. Interessante il crollo di un ponte autostradale, come conseguenza del fiume ghiacciato sottostante.
1936Streamlines.mpeg
Available on DVD
Run Time: 00:06:47 Audio/Visual: sound, B&W Quality: # # # # #
Streamlines (1936)
Sponsor: Chevrolet Division, General Motors Corporation
Producer: Handy (Jam) Organization
Streamlines are not just beautiful, but also safer, cheaper and more comfortable.
Il nuovo stile aerodinamico non è solamente bello, ma anche più sicuro, economico, confortevole.
1936WhenYouKnow.mpeg
Available on DVD
Run Time: 00:08:31 Audio/Visual: sound, B&W Quality: # # # # #
When You Know (1936)
Sponsor: Chevrolet Division, General Motors Corporation
Producer: Handy (Jam) Organization
The parallels between safe flying and safe driving. With footage of Army Air Force cadets studying Morse Code, having their reaction time and depth perception tested, and doing classroom work.
I punti in comune fra il volare e il guidare sicuri.
1935Pontiac-Ads-Campaign
Available on DVD

Run Time: 00:11:16 Audio/Visual: sound, B&W Quality: # # # # #
Producer: GM Pontiac Division
Pontiac long commercial illustrating the 1935 press ads campaign.
Lungo commercial della Pontiac che illustra la campagna pubblicitaria del 1935 come programmata dalla Casa sulla stampa americana.
1936-Relax.mpeg
Available on DVD

Run Time: 00:10:17 Audio/Visual: sound, B&W Quality: # # # # #
Relax (1936)
Producer: GM
Production Company: Jam Handy Organization
Is there no subject that Jam Handy can't turn into an advertisement for cars? Here we are presented with a hard-working dad coming home to a noisy, rowdy children's party. Is there no relief? Colgate University professor Laird demonstrates how we need rest and relaxation to be at our best. But where to find it? In a well insulated Chevy, of course!
Non c'è soggetto o argomento che Jam Handy non possa trasformare in un messaggio pubblicitario per la Chevrolet!
1935ca-SingingWheels.mpeg
Available on DVD

Run Time: 00:23:20 Audio/Visual: sound, B&W Quality: # # # # #
Singing Wheels (1936)
Director: H.L. Roberts
Producer: H.L. Roberts
Production Company: Wilding Productions, Inc.
This movie has it all: great ephemeral footage of highways and trucks, a serious toned narration about the importance of the trucking industry, and a really dumb song you can't get out of your head. What would happen if ALL the trucks suddenly disappeared? Boy, would we all be in trouble! Don't worry, it was just a bad dream!!
Film gets a little slow when they interview the "typical" truck driver to show how alert and nice he is. He recites all of the right answers to a stern interviewer as if applying for a new job. This doesn't prove much but might have convinced people of the time that they were good fellows.
In questo film, con splendide sequenze di traffico e autostrade dell'epoca, si immagina cosa accadrebbe se all'improvviso non ci fossero più i camion.
1936-SailingAlong.mpeg
Available on DVD

Run Time: 00:09:56 Audio/Visual: sound, B&W Quality: # # # # #
Sailing Along (1936)
Producer: Chrysler Corporation - Plymouth Division
This is a great film discussing the virtues of the new Plymouth. Especially the shots of the internal parts of the car. Great stuff for old-car buffs.
Filmato pubblicitario per la nuova Plymouth.
Armand Denis leads a legendary motor expedition in Africa, powered by Dodge cars.
La leggendaria spedizione automobilistica in Africa guidata da Armand Denis e sponsorizzata dalle automobili Dodge.
Wheels Across Africa (1935)
Producer: Armand Denis
Production Company: Wilding Picture Productions
Audio/Visual: sound, B&W Quality: # # # # #
1935WheelsAcrossAfrica1.mpeg Available on DVD

Wheels Across Africa (1935) Part 1
Run Time: 00:13:02
1935WheelsAcrossAfrica2.mpeg Available on DVD

Wheels Across Africa (1935) Part 2
Run Time: 00:12:38
1935WheelsAcrossAfrica3.mpeg Available on DVD

Wheels Across Africa (1935) Part 3
Run Time: 00:12:21
1935WheelsAcrossAfrica4.mpeg Available on DVD

Wheels Across Africa (1935) Part 4
Run Time: 00:12:23
1935StudebakerhampionAdShortSC.mp4
Available on DVD

Run Time: 00:02:23 Audio/Visual: silent, B&W Quality: # # # # #
Producer: Studebaker
1935 Studebaker heatrical ad.
Film pubblicitario Studebaker del 1935.
1935StudebakerhampionAdLongSC.mp4
Available on DVD

Run Time: 00:05:51 Audio/Visual: silent, B&W Quality: # # # # #
Producer: Studebaker
1935 Studebaker heatrical ad.
Film pubblicitario Studebaker del 1935.
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The American Automobile Timeline 1899-1970 - Multimedial Historical Collection (Over 1200 files)
We do provide duplicates of the multimedial files of the Collection on a customized DVD-ROM on a (1) cost-recovery basis.
Almost all the digital copies of the films are good quality Hi-Res editable videos.
The videos in this Collection are available in different format, size and definition. We can suggest you the right one for the use you have in mind.
PRIVATE USE: home TV vision (DVD-Divx player), PC, iPod.
WE LICENSE FOOTAGE from our Collections for: multimedial creations on CD or DVD, TV commercials, film or TV programs, documentary Productions, web sites, marketing/ad campaigns, video email, electronic kiosks, trade shows, business seminars, cultural events, museums, expositions... and more.
Hi-Res videos from our Collections are available on DVD, CD or directly in your inbox. Clips and movies can also be downloaded from our servers using a PW or uploaded by us to your FTP.
WE ARE JUST WAITING FOR YOUR INQUIRES!!!
(1) It is possible to obtain digital duplicates of the multimedial files (movies, videos, audio documents, and Virtual Reality files) from Romano-Archives for research, teaching, general interest user information, and private study purposes.
The fees charged for these files are on a cost-recovery basis.
The size, run-time, quality, and detailed informations regarding any multimedial file are indicated in the list inside our demo-DVD, where you can find images and/or animated gifs illustrating any file, 10 demo-videos, 2 for every different quality class, and 10 samples regarding the other kind of multimedial files composing the collection.
The files are available on a customized DVD-ROM.
Billing is done when the order is fulfilled. Payment instructions will follow. Normal turn around time for requests is 3 weeks. Rush (2-3 business days) is available for an additional fee of 40 Euros. Romano-Archives will provide up to 250 (or about 20% of this Collection) multimedial files to a single requesting party.
To know the fees applied for these files please contact Vincent Romano. vincenzo.romano56@tin.it
To order the Demo DVD or if you have any questions about the fees or need clarification of the service of providing digital multimedial files, please contact Vincent Romano. vincenzo.romano56@tin.it
The multimedial files of the Collections are compatible with the free version of the most common players: Quicktime Player, Real Player, Windows Media Player.
Mac users can easily view MPEG 1, MPEG 2, MPEG 4, and Divx movies in MacOSX with the free version of this program: VLC Media Player.
All the material in the Romano-Archives Collections is in the public domain and has no copyright attached to it. Only exception are original articles or texts published on this Website and the Romano-Archives' original compilations on CDs or DVDs that are subject to copyright.
Material of the Romano-Archives Collections is made available solely for historical research and educational purposes only. Any trademarks appearing on the material are the sole property of the registered owners. No endorsement by the trademark owners is to be construed, nor was any sought. The products, brand names, characters, related slogans and indicia are or may be claimed as trademarks of their respective owners.

Collezione di materiale Multimediale sulla Storia dell'Automobile Americana 1899-1970.
Oltre 1.200 Files (filmati, video, documenti audio, files Virtual Reality, immagini in sequenza, filmstrips originali e ricostruite, e quant'altro)
Forniamo duplicati dei files multimediali della Collezione su DVD-ROM personalizzati sulla base di un mero recupero dei costi (1).
Quasi tutte le versioni digitalizzate dei filmati sono state realizzate in alta risoluzione, con la migliore qualità audio-video possibile e sono copie editabili (possono cioè essere tagliate ed usate per qualsiasi tipo di montaggio digitale).
I video in alta risoluzione delle nostre Collezioni sono disponibili su DVD, CD o direttamente via email. Film e video possono anche essere scaricati dai nostri server con una password o caricati da noi sul vostro FTP.
Tutti i video compresi in questa Collezione sono disponibili in differenti formati, dimensioni e livelli di risoluzione. Saremo lieti di suggerirvi il più adatto alle vostre esigenze: visione su TV (DVD-Divx player), PC o IPod.
Sono disponibili licenze per pubblicazione sul Web o creazione di opere multimediali su CD o DVD, produzione di documentari, programmi televisivi, proiezioni pubbliche per istituzioni scolastiche o universitarie, eventi culturali (visione su monitor, anche in ripetizione automatica "loop mode"), musei, esposizioni ed altro.
NON ESITATE A CONTATTARCI!!!
(1) E' possibile ottenere duplicati digitali dei files multimediali (filmati, video, documenti audio, files Virtual Reality, PDF e quant'altro) da Romano-Archives per scopo di studio, insegnamento, informazione o ricerca storica.
Le tariffe per questo servizio sono calcolate sulla base di un mero recupero dei costi.
Le dimensioni, la durata, la qualità, i contenuti ed ogni più dettagliata caratteristica dei files sono indicati in inglese in un completissimo elenco all'interno del nostro DVD-demo (comprendente immagini e/o gifs animate relative ad ogni singolo file, 10 filmati, 2 per ogni differente classe di qualità, e altri 10 esempi delle differenti tipologie di files multimediali presenti nella collezione). Ogni file dell'elenco è corredato da un breve riassunto dei contenuti in italiano.
I files sono disponibili su DVD-ROM personalizzati.
La richiesta di pagamento viene effettuata appena il vostro DVD è stato messo in ordine. Seguiranno le indicazioni su come effettuare il pagamento.
Il periodo normale di attesa per una spedizione è di circa tre settimane. Richieste di materiale storico con carattere di urgenza (2-3 giornate lavorative) vengono accettate dietro versamento di una somma extra di 40 Euro. Romano-Archives fornirà fino a un massimo di 250 (o circa il 20% della Collezione) files multimediali ad un singolo richiedente.
Per conoscere le tariffe applicate per questi files contattate Vincent Romano. vincenzo.romano56@tin.it
Per ordinare il DVD Demo, per qualsiasi domanda riguardante le tariffe o chiarimenti sui vari tipi di documenti facenti parte dei Romano-Archives e sui servizi che forniamo, contattate Vincent Romano. vincenzo.romano56@tin.it
I filmati e le clips multimediali compresi nelle Collezioni richiedono la versione gratuita dei players più comuni come Quicktime Player, Real Player, Windows Media Player.
Molti dei filmati d'archivio in alta qualità sono in formato Divx o MPEG 1, MPEG 2, MPEG 4. Gli utenti Macintosh possono facilmente visionare questi filmati in MacOSX con la versione gratuita di questo programma: VLC Media Player.
I singoli files di materiale storico digitalizzato compresi nelle Collezioni sono Public Domain, quindi privi di alcun copyright. L'unico materiale soggetto a copyright sono gli articoli originali ed i vari testi pubblicati su questo Website, nonchè le compilations originali contenute nei CD o DVD distribuiti. Tutti i marchi che appaiono nei files appartengono ai legittimi proprietari.
L'uso di questo materiale, distribuito per scopo di studio, insegnamento, informazione o ricerca storica. viene inteso nel rispetto delle leggi internazionali sulla proprietà intellettuale.
Romano-Archives non è in alcun modo collegata o collegabile alle ditte, esistenti o estinte, i cui marchi appaiono all'interno del materiale storico distribuito.
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Last update: January-01-2010

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