ECONOMIC PARADIGMS
The cornerstones of microeconomics from a "new economy" viewpoint. Demand : consumer preferences vs. marketing, consumer behavior and utility function, price elasticity. Supply and price formation mechanisms: firm behavior, market structures, competitive markets, monopolies and oligopolies, the Bertrand paradox, incentives to collude. Game theory: simultaneous moves and multiple steps, equilibrium, the Prisoner's Dilemma, repeated games, the enterprise maximization problem. Information theory: the principal-agent problem, adverse selection, moral hazard, signaling games, incentive mechanisms.
Prof. Vito Moramarco

FUNDAMENTALS OF MANAGEMENT
Past and present managing practices. Constraints. Managing in a global environment. Social responsibility and managerial ethics. Planning: strategic management, tools and techniques, foundations of decision-making. Organizing: organizational structure and design, human resources, change management. Leading: groups and work teams, motivation and rewards, supervision, interpersonal skills. Controlling: operations management, tools and techniques. Understanding the management career.
Prof. Andrea Aparo
 
COMMUNICATION SKILLS
The potential of the human brain: hemispheres and multiple intelligences; verbal and visual language. The way human memory functions: retention and recall; mnemonics; memorable communication. Skills: note-making, outlining, and mind-mapping.
Prof. Silvana Ranzoli
 
INTERNET SECURITY
The security problem in computing. Basic encryption and decryption. Monoalphabetic and polialphabetic ciphers. Stream and block ciphers. Secure encryption systems. Symmetric systems. Public key and private key cryptography. Digital signatures. Key escrow. Security in networks. Firewalls. E-mail security. Operating systems and database security.
Prof. Luca Delgrossi
 
FUNDAMENTALS OF ELECTRONIC COMMERCE
Internet commerce systems: The commerce value chain. Business models and functional architectures. Implementation strategies. Building blocks and system design. Content creation and management. Designing an e-commerce system. The business side of e-commerce: Products most affected by e-commerce. Strategies open to the retailers. The manufacturer's dilemma: segmentation options. The business effectiveness of a website.
Prof. Domenico Ferrari and Prof. Aldo Patania
 
EMERGENT ORGANIZATIONS MANAGEMENT - PROJECT
Impact of the digital revolution on the management of organizations. The changing terms of doing business on line: the rise of B2B net markets. The emerging business models of B2B eMarketplaces. Managing risks. EMarketplace infrastructure and platform providers. Case studies.
Prof. Andrea Mills
 
E-COMMERCE TAXATION
Basic principles of international tax law. Tax jurisdiction in the context of electronic commerce. Indirect taxation and electronic commerce. Tax law enforcement and international cooperation.
Prof. Claudia Gramaccia
 
ELECTRONIC PAYMENT SYSTEMS
Motivation for electronic payment. Areas of application. Characteristics of traditional payment systems. Cryptography techniques for payment systems. Systems based on credit cards. Electronic checks. Electronic cash payment systems. Micropayments. Evaluation of electronic payment systems.
Prof. Graziano "Cino" Bocchi
 
KNOWLEDGE MANAGEMENT
Language and the nature of knowledge. The location of knowledge. Moving knowledge. Knowledge, learning and training. Complex knowledge. Storytelling. Knowledge management and eBusiness. Strategy, tactics and innovation. Technology. Governance, futures and the knowledge program.
Prof. David J. Snowden
 
THE E-CONOMY: MUTATING ECONOMIC STRUCTURES, BUSINESS MODELS AND POLICY IMPLICATIONS
The new in the "new economy". Where and why leadership in business-relevant technology innovation occurs. "Computing and Communications": NEC vs US companies. The high speed of diffusion of information technology and the legacy infrastructure. The "new business model". Comparative competitive advantages. Policy agenda(s).
Prof. Stephen Cohen
 
NETWORKS AND THE DIGITAL ECONOMY
The basics of network economics and regulation: fixed wire, mobile, satellite and broadband. Comparative international practices and trajectories. The economics of the new global networks. The regulation of the Internet: implications for cost structures, intellectual property protection, and security of information networks. The economics of Internet Service Providers.
Prof. Peter F. Cowhey
 
BUSINESS MODELING IN THE NEW ECONOMY
Business model components. Opportunity evaluation and analysis. Market need evaluation. Revenue streams. Market penetration methodologies. Operational issues. Competitive analysis. Exit strategy development.
Prof. Edward Shenderovich
 
LEADERSHIP
Positive rapport among people. Roles outcomes ecologically congruent. The "mission" and the "vision" of a system. Horizontal skills which integrate a "technical" system of competencies. A set of values and related belief/ assumptions about cause-effect and meaning, related to contexts and their challenges. A sense of self identity, mission and vision, as a basis of self leadership. Selfskills to select and enact the most appropriate state and attitude in a situation. Relation skills to support and motivate other people. Strategic thinking skills to identify and achieve outcomes. Systemic thinking skills to define and manage a problem space and effective problem solving.
Prof. Gino Bonissone and Prof. Marco Fida
 
STRATEGIC TERRITORIAL MARKETING
How to sell regions in the new economic age. Introduction to the theory of complex systems. Resource and knowledge based marketing. Geomanagement and the one-stop shop paradigm. Project financing. Cybermarketing. Case studies.
Prof. Francesco Fusco
 
CYBERLAW - TEACHING ASSISTANT & WEBMASTER
Introduction to law and alternative mechanisms of behavioral control. Overview of specific legal issues including jurisdiction, choice of law, ownership and control of information, Internet governance, and content regulation. Integrating legal factors analysis into programs of information management.
Prof. Dan Burk

CYBERLAW: AN ITALIAN/EUROPEAN PERSPECTIVE
E-Business in Italy and Europe: legal frames. On-line B2B contracts. On-line B2C contracts. Electronic and digital signature. Consumer protection. Data privacy protection.
Prof. Emilio Tosi
 
EMERGENT INFORMATION AND COMMUNICATION TECHNOLOGIES - TEACHING ASSISTANT & WEBMASTER
Convergence of information and communication technologies. Demand for higher bandwidth and guaranteed quality of service. Multimedia communications. Voice and data networks. Push technologies. Mobile communications. Integration of external devices with the Internet. Internet access via cellular phones. Perspective on the evolution of the Internet.
Prof. Mario Gerla
 
STRATEGY IN TECHNOLOGY-BASED INDUSTRIES
The factors of success for new computing and communications products and services in commercial applications. Technology trends and limits, economics, standardization, intellectual property, government policy, and industrial organization. Strategies to manage the design and marketing of successful products and services.
Prof. Hal R. Varian
 
TECHNOLOGY STARTUPS AND GLOBAL COMPETITION IN THE E-CONOMY - PROJECT
The e-commerce revolution in the context of broader changes in technology markets, production organizations, and business models that are permanently transforming the industrial economy. Who is winning, who is losing and why in global high-techmarkets. The implications for the evolution of e-commerce. Understanding recent developments in early-stage capital markets, the Internet and telecommunications infrastructure, and the application of e-commerce technologies to the old economy.
Prof. Michael Borrus
 
WEB MARKETING
The essentials of Internet marketing and the value it provides companies and customers. How the Net changes the marketing opportunities, effectiveness and reach of companies. The Internet marketing framework. The new Web value. Building Web traffic. Hybrid value. Future Net marketing.
Prof. Ward Hanson