PODCAST
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Writing an Essay 1 – 2
From:
ESLpod.com’s guide to the TOEFL Test
Podcast 16 – Writing an
Essay 1 Learn how to write an academic
essay in English in this podcast. Part 1
of 2. Discusses the importance of
reading in building writing skills, and what goes into the introduction of the
essay.
Podcast 17 – Writing an
Essay 2 We discuss how to write the
body and conclusion of an essay for the TOEFL or similar English examination.
Learn how to write an
academic essay in English in this podcast.
Part 1 of 2. Discusses the
importance of reading in building writing skills, and what goes into the
introduction of the essay.
Marketing Lecture - Podcast 27
attenzione: il testo completo e’ disponibile solo nel podcast
27. Use
iTunes!
From: ESLpod.com’s guide to the TOEFL Test
Audio Index
Slow
dialog: 1:10
Explanation:
5:02
Fast
dialog: 19:10
Questions:
21:36
During the
next few weeks, we will be learning about the basic principles of marketing,
from conceiving the idea for a product, to developing it based on market
research, to promoting its sale. If you all read the assignment for last
night you should already have an idea about what we will be discussing today.
What is
marketing? The Chartered Institute of Marketing defines it as the “management
process of anticipating, identifying and satisfying customer requirements
profitably.” This definition describes modern marketing, because only
recently have the needs and wants of the consumer played a part in influencing
marketing strategy. It has only been in that last half-decade or so, in
fact, that companies have based their product development on market
research. Before market research was developed, companies produced
whatever goods they felt were most useful, but left it up to salespeople to
find the best ways to sell those goods to customers.
Two terms we
will be using frequently in our discussions over the coming weeks are
acquisition and base management. These terms describe two key parts of
marketing strategy. Acquisition refers to the process of acquiring new
customers, through advertisings, promotions, and product placement. Base
management refers to the process of maintaining relationships with existing
customers, as well as identifying other products they need through interacting
with those customers.
One of the
chapters I assigned for today was the introduction to Advertising. As you
would have read, advertising is a crucial part of marketing. Advertising
plays a major part in the acquisition process, and it is probably the part of
marketing that you, as young consumers, have most come into contact with.
Advertising
and promotion are part of today’s basic marketing strategy, but they fly in the
face of classical economic theory, which operates on the idea that supply and demand
are not dependent on one another. If the supplier of a good promotes that
good, they are in essence telling the consumer, or demand side of the equation,
what it is that they want to consume. Supply is trying to influence
demand. Some critics argue that this perverts the ideal free market.