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I’m not trying to inject some sort of Hindu principle here. Believe me, a company that embraces marketing excellence in In the words of marketing guru Philip Kotler, marketing excellence is best
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Principle #2: Marketing comes first. Philip Kotler says that "Selling, to be effective, must be PRECEDED by several marketing activities such as needs
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Philip Kotler: Marketing has neglected the poor (85% of the people) because they don't have much money. It works on the principle that there are members of the poor who are entrepreneurial but who
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each with their own definitions and theories, the basic principle of exchange is at the core of each (Bagozzi 1975). Kotler and Zaltman (1971) argue that: "marketing
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